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Herbert J. Sims Capital Management, Inc.

Herbert J. Sims Capital Management, Inc.. CRD 134510

Herbert J. Sims Capital Management, Inc. logo

CRD: 134510

Herbert J. Sims Capital Management, Inc.

$436.9M Total AUM
$330.7M Disc. AUM
-- 3Y CAGR
30 Employees
350 ADV. Clients
19 yrs Firm Age

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Firm Details

Custodian
Pershing
Clients
Retail and Institutional
Established Date
04-13-2007
Office Locations
16

Office Locations

115 Wild Basin RD Suite 115 Austin TX
115 Wild Basin Road Austin TX
163 Madison AVE Suite 405 Morristown NJ

About Herbert J. Sims Capital Management, Inc.

Herbert J. Sims Capital Management is a Fairfield, CT-based RIA serving retail and institutional investors, with a focus on business owners, entrepreneurs and other accredited clients. The firm provides financial planning and portfolio construction alongside discretionary asset management, using ETF- and public-fund portfolios complemented by fixed income and select alternatives. Custody is primarily through Pershing, and it supports Envestnet/Tamarac workflows.

Reported data analysis

What the numbers show

Between October 23, 2025 and April 27, 2026, reported AUM increased 133.9%, from $186.8M to $436.9M.

Across 5 reported observations, AUM increased 146.8% between May 19, 2022 and April 27, 2026, from $177.1M to $436.9M.

Of the latest reported AUM, 75.7% is discretionary and 24.3% is non-discretionary.

The firm reports 25 advisory representatives and 350 clients, or 14 clients per representative. That equates to $1.2M in reported AUM per client.

The profile lists 16 reported office locations and 19 years in operation. The source data was last updated on April 27, 2026. Figures reflect reported regulatory data and may not include subsequent changes.

Team overview

54 AVG AGE
$17.5M AVG AUM / ADVISOR
$1.2M AVG AUM / CLIENT
5.9 yrs AVG TENURE
30 Employees
25 Advisory Reps
25 RIA Reps
19yrs Firm Age

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Available data coverage

  • Asset Classes
  • Client Personas
  • Custodian
  • Investment Themes
  • Investment Vehicles
  • Platform
  • Services
  • Technology

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Owner & Executives

JASON HOWARD DIAMOND

JASON HOWARD DIAMOND

Chief Financial Officer, Principal

CRD
#2320884
Ownership
Less than 5%
V

Valerie Hebert

Chief Compliance Officer

CRD
#4007252
Ownership
Less than 5%

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Contacts

CARLOS RUBEN ALVARADO

CARLOS RUBEN ALVARADO

Vice President

CRD
#1329628
SHANE ALEXANDER APPELBAUM

SHANE ALEXANDER APPELBAUM

Director - Investments | Private Wealth Advisor

CRD
#4772668

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Assets Under Management

Total AUM
Discretionary
Non-Discretionary
05-19-2022
07-05-2023
03-28-2024
10-23-2025
04-27-2026
Category Assets AVG. Account size
Discretionary $330,704,528 $700,645
Non-Discretionary $106,238,805 $498,774
Total $436,943,333 $637,873

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Separately Managed Accounts

SMA allocation detail is available

Herbert J. Sims Capital Management, Inc. has reported separately managed account data across 8 asset classes. AdvizorPro provides the associated asset values, allocation percentages, and exportable breakdown.

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