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Request a Free TrialFirm Details
- Custodian
- Pershing
- Clients
- Retail and Institutional
- Platforms
- Available in AdvizorPro
- Established Date
- 01-02-1976
- Office Locations
- 4
Office Locations
About Herold Advisors, Inc.
Herold & Lantern Investments is a family-owned wealth management boutique and full-service broker-dealer with deep fixed-income roots. The firm serves retail and institutional investors as well as broker-dealer clients, providing bond investing guidance across corporates, municipals, governments, MBS and brokered CDs, plus managed wealth advisory focused on risk management, growth and preservation. It also supports small banks and credit unions through tri-party clearing (Pershing).
Reported data analysis
What the numbers show
Between December 18, 2025 and July 2, 2026, reported AUM increased 10.3%, from $489.7M to $540.2M.
Across 5 reported observations, AUM increased 43.7% between July 1, 2022 and July 2, 2026, from $376.0M to $540.2M.
Of the latest reported AUM, 100.0% is discretionary and 0.0% is non-discretionary.
The firm reports 8 advisory representatives and 563 clients, or 70.4 clients per representative. That equates to $959.4K in reported AUM per client.
The profile lists 4 reported office locations and 50 years in operation. The source data was last updated on July 2, 2026. Figures reflect reported regulatory data and may not include subsequent changes.
Team overview
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Available data coverage
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- Client Personas
- Custodian
- Investment Themes
- Investment Vehicles
- Platform
- Services
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Owner & Executives
LAWRENCE STEPHEN HEROLD
Chief Compliance Officer, Chief Executive Officer, Chief Legal Officer, DIRECTOR, Investment Advisor, President, Principal
- CRD
- #870531
- Ownership
- 25% but less than 50%
PAULA MARGARET HEROLD
--
- CRD
- #1000466
- Ownership
- 25% but less than 50%
Showing 2 of 4 owners & executives
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Liana Barone
--
- CRD
- #6571972
VIDUR RAJ BHALLA
Financial Advisor, General Partner
- CRD
- #1578292
Showing 2 of 16 contacts
Unlock allAssets Under Management
| Category | Assets | AVG. Account size |
|---|---|---|
| Discretionary | $540,163,645 | $959,438 |
| Non-Discretionary | $0 | -- |
| Total | $540,163,645 | $959,438 |
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Separately Managed Accounts
SMA allocation detail is available
Herold Advisors, Inc. has reported separately managed account data across 5 asset classes. AdvizorPro provides the associated asset values, allocation percentages, and exportable breakdown.
13F Holdings | Q2 2026
Review the latest reported holdings
Herold Advisors, Inc.'s 13F holdings detail is available for Q2 2026, including issuer, security class, CUSIP, ticker, portfolio weight, and reported value.