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- Custodian
- Pershing
- Clients
- Retail and Institutional
- Platforms
- Available
- Established Date
- 01-02-1976
- Office Locations
- 4
Office Locations
About Herold Advisors, Inc.
Herold & Lantern Investments is a family-owned wealth management boutique and full-service broker-dealer with deep fixed-income roots. The firm serves retail and institutional investors as well as broker-dealer clients, providing bond investing guidance across corporates, municipals, governments, MBS and brokered CDs, plus managed wealth advisory focused on risk management, growth and preservation. It also supports small banks and credit unions through tri-party clearing (Pershing).
Team overview
Insights
Asset Classes
Client Personas
Custodian
Investment Themes
Investment Vehicles
Platform
Services
Technology
Owner & Executives
LAWRENCE STEPHEN HEROLD
Chief Compliance Officer, Chief Executive Officer, Chief Legal Officer, DIRECTOR, Investment Advisor, President, Principal
- CRD
- #870531
- Ownership
- 25% but less than 50%
PAULA MARGARET HEROLD
--
- CRD
- #1000466
- Ownership
- 25% but less than 50%
Showing 2 of 4 owners & executives
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Liana Barone
--
- CRD
- #6571972
VIDUR RAJ BHALLA
Financial Advisor, General Partner
- CRD
- #1578292
Showing 2 of 16 contacts
Unlock allAssets Under Management
| Category | Assets | AVG. Account size |
|---|---|---|
| Discretionary | $540,163,645 | $959,438 |
| Non-Discretionary | $0 | -- |
| Total | $540,163,645 | $959,438 |
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Separately Managed Accounts
Total SMA Asset: Available
| Asset class | Assets | Assets % |
|---|---|---|
| Equity - OTC | Available | Available |
| Public Funds | Available | Available |
| Cash | Available | Available |
| Corporate - Investment Grade | Available | Available |
| Municipal Bonds | Available | Available |
| Total | Available | Available |
13F Holdings | Q2 2026
| Issuer | Class | CUSIP | Ticker | % | Value |
|---|---|---|---|---|---|
| Available | Available | Available | Available | Available | Available |
| Available | Available | Available | Available | Available | Available |
| Available | Available | Available | Available | Available | Available |
| Available | Available | Available | Available | Available | Available |
| Available | Available | Available | Available | Available | Available |
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