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HF Advisory Group, LLC

HF Advisory Group, LLC. CRD 309051

HF Advisory Group, LLC logo

CRD: 309051

HF Advisory Group, LLC

$321.5M Total AUM
$321.5M Disc. AUM
38.0% 3Y CAGR
6 Employees
464 ADV. Clients
6 yrs Firm Age

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Firm Details

Custodian
Axos · Charles Schwab & Company
Clients
Retail
Established Date
07-22-2020
Office Locations
2

Office Locations

166 Defense Highway Suite 102 Annapolis MD
-- Lake Forest CA

About HF Advisory Group, LLC

HF Advisory Group is a boutique financial planning and investment management firm serving families, individuals, and business owners in the Baltimore–Washington metro, with a focus on building and sustaining retirement lifestyles. The firm uses a Riskalyze risk-tolerance questionnaire and offers an eMoney client portal for account aggregation; custody includes Charles Schwab.

Reported data analysis

What the numbers show

Between February 21, 2025 and March 10, 2026, reported AUM increased 28.4%, from $250.4M to $321.5M.

Across 5 reported observations, AUM increased 185.0% between November 17, 2022 and March 10, 2026, from $112.8M to $321.5M.

Of the latest reported AUM, 100.0% is discretionary and 0.0% is non-discretionary.

The firm reports 2 advisory representatives and 464 clients, or 232 clients per representative. That equates to $692.9K in reported AUM per client.

The profile lists 2 reported office locations and 6 years in operation. The source data was last updated on March 10, 2026. Figures reflect reported regulatory data and may not include subsequent changes.

Team overview

-- AVG AGE
$160.8M AVG AUM / ADVISOR
$692.9K AVG AUM / CLIENT
5.8 yrs AVG TENURE
6 Employees
2 Advisory Reps
2 RIA Reps
6yrs Firm Age

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Available data coverage

  • Asset Classes
  • Client Personas
  • CRM
  • Custodian
  • Investment Themes
  • Investment Vehicles
  • Platform
  • Services
  • Technology

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Owner & Executives

RAYMOND LEE HOBSON

RAYMOND LEE HOBSON

Chief Compliance Officer, Managing Member

CRD
#2454746
Ownership
75% or more

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Contacts

M

MARIANNE RECHELLE DURHAM

Financial Advisor

CRD
#5718297

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Assets Under Management

Total AUM
Discretionary
Non-Discretionary
11-17-2022
09-22-2023
11-11-2024
02-21-2025
03-10-2026
Category Assets AVG. Account size
Discretionary $321,503,925 $247,121
Non-Discretionary $0 --
Total $321,503,925 $247,121

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Separately Managed Accounts

SMA allocation detail is available

HF Advisory Group, LLC has reported separately managed account data across 3 asset classes. AdvizorPro provides the associated asset values, allocation percentages, and exportable breakdown.

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13F Holdings | Q2 2026

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HF Advisory Group, LLC's 13F holdings detail is available for Q2 2026, including issuer, security class, CUSIP, ticker, portfolio weight, and reported value.

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