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Keel Point, LLC

Keel Point, LLC. CRD 127902

Keel Point, LLC logo

CRD: 127902

Keel Point, LLC

$4.1B Total AUM
$3.8B Disc. AUM
9.8% 3Y CAGR
92 Employees
1,613 ADV. Clients
23 yrs Firm Age

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Firm Details

Custodian
Charles Schwab & Company · Fidelity/NFS · Goldman Sachs · JP Morgan
Clients
Retail and Institutional
Established Date
08-01-2003
Office Locations
12

Office Locations

100 Church Street Suite 500 Huntsville AL
25 East Main St. Suite 201 Chattanooga TN
29 Olmsted St. Birmingham AL

About Keel Point, LLC

Keel Point, LLC provides strategy-based, individualized personal wealth management, family office services, and institutional asset management. The firm serves both retail and institutional clients, including entrepreneurs, with an investment approach centered on asset allocation and risk management using mutual funds, ETFs and other vehicles. Multi-office presence and relationships with major custodians such as Schwab and Fidelity.

Reported data analysis

What the numbers show

Between May 29, 2025 and June 8, 2026, reported AUM increased 17.6%, from $3.5B to $4.1B.

Across 5 reported observations, AUM increased 39.8% between October 26, 2022 and June 8, 2026, from $2.9B to $4.1B.

Of the latest reported AUM, 93.8% is discretionary and 6.2% is non-discretionary.

The firm reports 54 advisory representatives and 1,613 clients, or 29.9 clients per representative. That equates to $2.5M in reported AUM per client.

The profile lists 12 reported office locations and 23 years in operation. The source data was last updated on June 8, 2026. Figures reflect reported regulatory data and may not include subsequent changes.

Team overview

47 AVG AGE
$75.4M AVG AUM / ADVISOR
$2.5M AVG AUM / CLIENT
7.5 yrs AVG TENURE
92 Employees
54 Advisory Reps
48 RIA Reps
23yrs Firm Age

Additional firm insights

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Available data coverage

  • Asset Classes
  • Client Personas
  • Custodian
  • Investment Themes
  • Investment Vehicles
  • Platform
  • Services
  • Technology

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Owner & Executives

MICHAEL LINDSAY BATES

MICHAEL LINDSAY BATES

Chief Compliance Officer, General Counsel

CRD
--
Ownership
Less than 5%
Jason Robert Blount

Jason Robert Blount

Chief Financial Officer

CRD
--
Ownership
Less than 5%

Showing 2 of 6 owners & executives

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Contacts

AMANDA LEIGH AHMED

AMANDA LEIGH AHMED

Director

CRD
#6325639
D

DAVID CHARLES AUSTIN

--

CRD
#3263614

Showing 2 of 54 contacts

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Assets Under Management

Total AUM
Discretionary
Non-Discretionary
10-26-2022
09-05-2023
03-29-2024
05-29-2025
06-08-2026
Category Assets AVG. Account size
Discretionary $3,820,050,165 $618,732
Non-Discretionary $253,829,342 $4,094,022
Total $4,073,879,507 $653,284

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Separately Managed Accounts

SMA allocation detail is available

Keel Point, LLC has reported separately managed account data across 8 asset classes. AdvizorPro provides the associated asset values, allocation percentages, and exportable breakdown.

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13F Holdings | Q2 2026

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Keel Point, LLC's 13F holdings detail is available for Q2 2026, including issuer, security class, CUSIP, ticker, portfolio weight, and reported value.

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