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Keystone Advisory Group

Keystone Advisory Group. CRD 168574

Keystone Advisory Group logo

CRD: 168574

Keystone Advisory Group

$67.8M Total AUM
$67.8M Disc. AUM
-- 3Y CAGR
3 Employees
125 ADV. Clients
13 yrs Firm Age

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Firm Details

Custodian
Brown Brothers · Charles Schwab & Company
Clients
Retail
Platforms
--
Established Date
09-06-2013
Office Locations
1

Office Locations

2440 Bert Drive Building 200, Suite 204 Hollister CA

About Keystone Advisory Group

Keystone Advisory Group (The Monroe Team, Inc.) is an RIA focused on U.S. Federal employees—especially FERS participants—seeking to optimize benefits and build retirement-ready investment plans. Its proprietary Key 2 Retire Formula and related educational toolkits emphasize planning, preparation, and long-term execution, typically implemented with asset-allocation portfolios using ETFs and mutual funds; custody includes Charles Schwab & Co.

Reported data analysis

What the numbers show

Of the latest reported AUM, 91.4% is discretionary and 8.6% is non-discretionary.

The firm reports 2 advisory representatives and 125 clients, or 62.5 clients per representative. That equates to $542.2K in reported AUM per client.

The profile lists 1 reported office location and 13 years in operation. The source data was last updated on March 23, 2026. Figures reflect reported regulatory data and may not include subsequent changes.

Team overview

-- AVG AGE
$33.9M AVG AUM / ADVISOR
$542.2K AVG AUM / CLIENT
12.7 yrs AVG TENURE
3 Employees
2 Advisory Reps
2 RIA Reps
13yrs Firm Age

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Available data coverage

  • Client Personas
  • Custodian
  • Investment Themes
  • Investment Vehicles
  • Services

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Owner & Executives

K

KELLY LISA MONROE

Chief Compliance Officer, Director of Strategy, President

CRD
#5137582
Ownership
75% or more

Showing 1 of 1 owners & executives

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Contacts

A

AUBRIANA ROSE VILLAGRANA

--

CRD
#6013019

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Assets Under Management

Total AUM
Discretionary
Non-Discretionary
11-08-2013
Category Assets AVG. Account size
Discretionary $67,778,058 $220,690
Non-Discretionary $0 $3,000,000
Total $67,778,058 $239,726

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Separately Managed Accounts

SMA allocation detail is available

Keystone Advisory Group has reported separately managed account data across 3 asset classes. AdvizorPro provides the associated asset values, allocation percentages, and exportable breakdown.

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