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- Custodian
- Charles Schwab & Company ยท Morgan Stanley
- Clients
- Retail
- Platforms
- --
- Established Date
- 11-13-2019
- Office Locations
- 1
Office Locations
About London House Capital
London House Capital is a Sunnyvale, CA investment management boutique serving individuals and families focused on growing and safeguarding generational wealth. The firm provides bespoke wealth management and financial planning, including insurance and risk-management support, and implements portfolios primarily with ETFs. Founded in 2019 by German Gentile, it custodies assets with Morgan Stanley.
Reported data analysis
What the numbers show
Of the latest reported AUM, 100.0% is discretionary and 0.0% is non-discretionary.
The firm reports 1 advisory representatives and 117 clients, or 117 clients per representative. That equates to $230.8K in reported AUM per client.
The profile lists 1 reported office location and 6 years in operation. The source data was last updated on February 10, 2026. Figures reflect reported regulatory data and may not include subsequent changes.
Team overview
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Available data coverage
- Asset Classes
- Investment Themes
- Investment Vehicles
- Services
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The full London House Capital record includes the detailed values behind these data categories, along with filters and export-ready prospecting fields.
Owner & Executives
GERMAN GENTILE
Chief Executive Officer, Chief Operating Officer, Founder
- CRD
- #6239105
- Ownership
- 75% or more
Showing 1 of 1 owners & executives
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No contact records available.
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No AUM history available
| Category | Assets | AVG. Account size |
|---|---|---|
| Discretionary | $27,000,000 | -- |
| Non-Discretionary | $0 | -- |
| Total | $27,000,000 | -- |
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Separately Managed Accounts
SMA allocation detail is available
London House Capital has reported separately managed account data across 1 asset class. AdvizorPro provides the associated asset values, allocation percentages, and exportable breakdown.