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Madden Advisory Services, Inc.

Madden Advisory Services, Inc.. CRD 112607

Madden Advisory Services, Inc. logo

CRD: 112607

Madden Advisory Services, Inc.

$291.7M Total AUM
$291.7M Disc. AUM
13.1% 3Y CAGR
5 Employees
340 ADV. Clients
22 yrs Firm Age

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Firm Details

Custodian
Charles Schwab & Company
Clients
Retail and Institutional
Platforms
Available
Established Date
02-17-2004
Office Locations
1

Office Locations

5200 Belfort Road Suite 410 Jacksonville FL

About Madden Advisory Services, Inc.

Madden Advisory Services is a Jacksonville, FL RIA providing financial planning and investment management, with planning work spanning estate and retirement needs. The firm builds diversified, risk-managed portfolios using mutual funds and ETFs and works across retail and institutional relationships. Notable for its “Smart Money” radio show/podcast on WOKV 104.5; custody includes Schwab.

Team overview

35 AVG AGE
$145.8M AVG AUM / ADVISOR
$857.8K AVG AUM / CLIENT
6.2 yrs AVG TENURE
5 Employees
2 Advisory Reps
2 RIA Reps
22yrs Firm Age

Insights

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Asset Classes

Available

Client Personas

Available

Custodian

Available

Investment Themes

Available

Investment Vehicles

Available

Platform

Available

Services

Available

Technology

Available

Owner & Executives

M

MICHAEL LOUIS ELLIS JR

Chief Compliance Officer, Chief Executive Officer, President

CRD
#6425812
Ownership
75% or more
Available
Available
Available
BRITTANY LANE SALMAN

BRITTANY LANE SALMAN

Certified Financial Planner

CRD
#5809969
Ownership
10% but less than 25%
Available
Available
Available

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Contacts

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Assets Under Management

Total AUM
Discretionary
Non-Discretionary
11-02-2022
08-08-2023
04-11-2024
05-16-2025
05-28-2026
Category Assets AVG. Account size
Discretionary $291,665,578 $344,758
Non-Discretionary $0 --
Total $291,665,578 $344,758

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Separately Managed Accounts

Total SMA Asset: Available

Locked Total SMA
Public Funds:
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Cash:
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Equity - Exchange:
Available
Asset class Assets Assets %
Public Funds Available Available
Cash Available Available
Equity - Exchange Available Available
Total Available Available

13F Holdings | Q1 2026

Issuer Class CUSIP Ticker % Value
Available Available Available Available Available Available
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