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- Custodian
- Charles Schwab & Company ยท Merrill Lynch
- Clients
- Retail and Institutional
- Platforms
- --
- Established Date
- 07-06-2020
- Office Locations
- 1
Office Locations
About Mainstreet RIA LLC
Mainstreet RIA LLC provides fiduciary retirement plan advisory services to employers/plan sponsors, helping improve 401(k) offerings and keep participant needs first. The firm benchmarks plan fees and services, sources and compares recordkeeper quotes, and supports recordkeeper transitions. Ongoing service includes plan reviews, IPS development, legislative updates (including SECURE Act 2.0 options), and quarterly fund monitoring with custom pass/fail screening against peer groups.
Reported data analysis
What the numbers show
Between January 15, 2025 and September 29, 2026, reported AUM increased 20.3%, from $392.2M to $471.8M.
Across 5 reported observations, AUM increased 64.1% between August 30, 2022 and September 29, 2026, from $287.4M to $471.8M.
Of the latest reported AUM, 100.0% is discretionary and 0.0% is non-discretionary.
The firm reports 3 advisory representatives and 143 clients, or 47.7 clients per representative. That equates to $3.3M in reported AUM per client.
The profile lists 1 reported office location and 6 years in operation. The source data was last updated on September 29, 2026. Figures reflect reported regulatory data and may not include subsequent changes.
Team overview
Additional firm insights
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Available data coverage
- Asset Classes
- Custodian
- Industry Interests
- Investment Themes
- Investment Vehicles
- Services
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Owner & Executives
RICHARD LEE COUNTS
Chief Compliance Officer, INVESTMENT ADVISOR REPRESENTATIVE, Managing Partner, Retirement Plan Advisor
- CRD
- #2428369
- Ownership
- 25% but less than 50%
Nicholas S Oldham
Chief Compliance Officer, INVESTMENT ADVISOR REPRESENTATIVE, Managing Partner
- CRD
- #5379115
- Ownership
- 25% but less than 50%
Showing 2 of 3 owners & executives
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Unlock allAssets Under Management
| Category | Assets | AVG. Account size |
|---|---|---|
| Discretionary | $471,751,580 | $3,345,756 |
| Non-Discretionary | $0 | -- |
| Total | $471,751,580 | $3,345,756 |
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Separately Managed Accounts
SMA allocation detail is available
Mainstreet RIA LLC has reported separately managed account data across 4 asset classes. AdvizorPro provides the associated asset values, allocation percentages, and exportable breakdown.