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- Custodian
- Charles Schwab & Company ยท Interactive Brokers
- Clients
- Retail and Institutional
- Platforms
- Available in AdvizorPro
- Established Date
- 11-01-2014
- Office Locations
- 4
Office Locations
About Market Gauge Asset Management
Market Gauge Asset Management (MarketGauge.com) provides rules-based active trading and asset management for retail investors, spanning opening-range day trading, trend-oriented swing trading (including options), and automated systems that generate buy/sell signals. The firm publishes frequent market outlooks and ETF-focused research and offers tools such as its Big View service. Custody relationships include Charles Schwab and Interactive Brokers.
Reported data analysis
What the numbers show
Of the latest reported AUM, 100.0% is discretionary and 0.0% is non-discretionary.
The firm reports 6 advisory representatives and 42 clients, or 7 clients per representative. That equates to $444.7K in reported AUM per client.
The profile lists 4 reported office locations and 11 years in operation. The source data was last updated on August 13, 2026. Figures reflect reported regulatory data and may not include subsequent changes.
Team overview
Additional firm insights
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Available data coverage
- Asset Classes
- Custodian
- Investment Themes
- Investment Vehicles
- Services
- Technology
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The full Market Gauge Asset Management record includes the detailed values behind these data categories, along with filters and export-ready prospecting fields.
Owner & Executives
KEITH SCHNEIDER
Chief Executive Officer, Partner
- CRD
- #2337922
- Ownership
- 25% but less than 50%
MICHELE PAULA SCHNEIDER
--
- CRD
- --
- Ownership
- 25% but less than 50%
Showing 2 of 5 owners & executives
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Alan Mark Friedman
--
- CRD
- #7867434
Zachary Logan Goodman
--
- CRD
- #7382606
Showing 2 of 8 contacts
Unlock allAssets Under Management
No AUM history available
| Category | Assets | AVG. Account size |
|---|---|---|
| Discretionary | $18,678,000 | -- |
| Non-Discretionary | $0 | -- |
| Total | $18,678,000 | -- |
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Separately Managed Accounts
SMA allocation detail is available
Market Gauge Asset Management has reported separately managed account data across 3 asset classes. AdvizorPro provides the associated asset values, allocation percentages, and exportable breakdown.