AdvizorPro
MFP, LLC

MFP, LLC. CRD 140634

MFP, LLC logo

CRD: 140634

MFP, LLC

$40.0M Total AUM
$40.0M Disc. AUM
-- 3Y CAGR
1 Employees
80 ADV. Clients
20 yrs Firm Age

This is a profile preview from the AdvizorPro Platform.

Request a Free Trial

Firm Details

Custodian
Charles Schwab & Company ยท Transamerica
Clients
Retail
Platforms
--
Established Date
07-14-2006
Office Locations
1

Office Locations

2550 Acton Road Suite 210 Birmingham AL

About MFP, LLC

Founded in 1974, Mycoff Fry Partners is a retained executive search firm serving the utility industry. The team focuses on understanding utility trends, regional and local challenges, and performance benchmarks to evaluate and place candidates, drawing on its legacy as Mycoff Fry & Prouse and Mycoff & Associates.

Reported data analysis

What the numbers show

Of the latest reported AUM, 100.0% is discretionary and 0.0% is non-discretionary.

The firm reports 1 advisory representatives and 80 clients, or 80 clients per representative. That equates to $499.5K in reported AUM per client.

The profile lists 1 reported office location and 20 years in operation. The source data was last updated on February 9, 2026. Figures reflect reported regulatory data and may not include subsequent changes.

Team overview

-- AVG AGE
$40.0M AVG AUM / ADVISOR
$499.5K AVG AUM / CLIENT
20.1 yrs AVG TENURE
1 Employees
1 Advisory Reps
1 RIA Reps
20yrs Firm Age

Additional firm insights

Explore the complete firm intelligence record

AdvizorPro subscribers can review MFP, LLC's detailed market signals, platform relationships, investment themes, and prospecting intelligence in one place.

Explore AdvizorPro

Available data coverage

  • Asset Classes
  • Client Personas
  • Custodian
  • Investment Themes
  • Investment Vehicles
  • Services

Unlock the underlying categories and values

The full MFP, LLC record includes the detailed values behind these data categories, along with filters and export-ready prospecting fields.

View full data

Owner & Executives

K

KENDALL WALTON MADDOX

Associate, Managing Member

CRD
#4475820
Ownership
75% or more

Showing 1 of 1 owners & executives

Unlock all

Contacts

No contact records available.

Showing 0 of 1 contacts

Unlock all

Assets Under Management

Total AUM
Discretionary
Non-Discretionary

No AUM history available

Category Assets AVG. Account size
Discretionary $39,958,782 --
Non-Discretionary $0 --
Total $39,958,782 --

Want deeper insight
into 45,000+ RIAs?

What you're seeing here is just the starting point.

Separately Managed Accounts

SMA allocation detail is available

MFP, LLC has reported separately managed account data across 7 asset classes. AdvizorPro provides the associated asset values, allocation percentages, and exportable breakdown.

View SMA data

Start a free trial and
prospect smarter