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Money Management Services INC

Money Management Services INC. CRD 106832

M

CRD: 106832

Money Management Services INC

$442.7M Total AUM
$426.0M Disc. AUM
12.1% 3Y CAGR
12 Employees
532 ADV. Clients
33 yrs Firm Age

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Firm Details

Custodian
National Advisors Trust ยท Pershing
Clients
Retail and Institutional
Established Date
09-01-1992
Office Locations
1

Office Locations

3410 Independence Drive Birmingham AL

About Money Management Services INC

Money Management Services is an independent, fee-only RIA in Birmingham, Alabama (est. 1992) providing comprehensive financial planning and wealth management for individuals, families, and business owners. The firm builds customized investment strategies and provides investment portfolio management, concierge services, and life-event planning with a fiduciary, transparent approach.

Reported data analysis

What the numbers show

Between February 5, 2025 and March 10, 2026, reported AUM increased 13.7%, from $389.2M to $442.7M.

Across 5 reported observations, AUM increased 30.2% between February 17, 2022 and March 10, 2026, from $340.1M to $442.7M.

Of the latest reported AUM, 96.2% is discretionary and 3.8% is non-discretionary.

The firm reports 7 advisory representatives and 532 clients, or 76 clients per representative. That equates to $832.1K in reported AUM per client.

The profile lists 1 reported office location and 33 years in operation. The source data was last updated on March 10, 2026. Figures reflect reported regulatory data and may not include subsequent changes.

Team overview

60 AVG AGE
$63.2M AVG AUM / ADVISOR
$832.1K AVG AUM / CLIENT
17 yrs AVG TENURE
12 Employees
7 Advisory Reps
5 RIA Reps
33yrs Firm Age

Additional firm insights

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Available data coverage

  • Asset Classes
  • Client Personas
  • CRM
  • Custodian
  • Investment Themes
  • Investment Vehicles
  • Platform
  • Services
  • Technology

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Owner & Executives

DONALD RAY RICE

DONALD RAY RICE

CEO, President

CRD
#810067
Ownership
75% or more
G

GWENDOLYN RICHARDS RICE

Director of Operations, Secretary, Treasurer

CRD
--
Ownership
10% but less than 25%

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Contacts

A

AUDREA RICE ROBBINS

Director

CRD
#4070123
S

Skyler Aaron Trawick

--

CRD
#8213468

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Assets Under Management

Total AUM
Discretionary
Non-Discretionary
02-17-2022
02-22-2023
01-30-2024
02-05-2025
03-10-2026
Category Assets AVG. Account size
Discretionary $425,956,155 $322,694
Non-Discretionary $16,744,974 $293,771
Total $442,701,129 $321,497

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Separately Managed Accounts

SMA allocation detail is available

Money Management Services INC has reported separately managed account data across 4 asset classes. AdvizorPro provides the associated asset values, allocation percentages, and exportable breakdown.

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