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Newedge Advisors

Newedge Advisors. CRD 171351

$43.2B Total AUM
$41.8B Disc. AUM
40.0% 3Y CAGR
1,073 Employees
50,020 ADV. Clients
12 yrs Firm Age

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Firm Details

Custodian
Capital Group · Charles Schwab & Company · Fidelity/NFS · Folio Investments · LPL Financial · MID Atlantic · Raymond James
Clients
Retail and Institutional
Established Date
06-20-2014
Office Locations
278

Office Locations

1 Concourse Parkway Suite 800 Atlanta GA
1 Galleria Blvd Suite 2105 Metairie LA
1 Maynard Drive Park Ridge NJ

About Newedge Advisors

NewEdge Advisors is an independence platform built by advisors for established financial advisors and RIAs. The firm partners with independent teams, providing advisor-built technology, compliance and transition support, and a collaborative peer community. Its Investment Program offers a flexible, low-cost, customizable UMA solution, and its Advisor Succession Program helps advisors monetize or transition a book while maintaining autonomy and control.

Reported data analysis

What the numbers show

Between December 15, 2025 and August 31, 2026, reported AUM increased 57.8%, from $27.4B to $43.2B.

Across 5 reported observations, AUM increased 243.6% between December 1, 2022 and August 31, 2026, from $12.6B to $43.2B.

Of the latest reported AUM, 96.8% is discretionary and 3.2% is non-discretionary.

The firm reports 515 advisory representatives and 50,020 clients, or 97.1 clients per representative. That equates to $863.9K in reported AUM per client.

The profile lists 278 reported office locations and 12 years in operation. The source data was last updated on September 2, 2026. Figures reflect reported regulatory data and may not include subsequent changes.

Team overview

47 AVG AGE
$83.9M AVG AUM / ADVISOR
$863.9K AVG AUM / CLIENT
3.3 yrs AVG TENURE
1,073 Employees
515 Advisory Reps
585 RIA Reps
12yrs Firm Age

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Available data coverage

  • Asset Classes
  • Client Personas
  • CRM
  • Custodian
  • Investment Themes
  • Investment Vehicles
  • Platform
  • Services
  • Technology

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Owner & Executives

J

JOSEPH FRANKLIN BANCO JR

Chief Financial Officer, TREASURER

CRD
#2850198
Ownership
Less than 5%
WILLIAM CARL BRAND

WILLIAM CARL BRAND

Chief Compliance Officer

CRD
#4441531
Ownership
Less than 5%

Showing 2 of 11 owners & executives

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Contacts

RAMI ABDELHADI

RAMI ABDELHADI

--

CRD
#3240223
Z

Zhyar Rahman Abdul

--

CRD
#6942858

Showing 2 of 608 contacts

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Assets Under Management

Total AUM
Discretionary
Non-Discretionary
12-01-2022
12-26-2023
11-20-2024
12-15-2025
08-31-2026
Category Assets AVG. Account size
Discretionary $41,825,259,289 $415,646
Non-Discretionary $1,389,454,849 $585,527
Total $43,214,714,138 $419,560

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Separately Managed Accounts

SMA allocation detail is available

Newedge Advisors has reported separately managed account data across 7 asset classes. AdvizorPro provides the associated asset values, allocation percentages, and exportable breakdown.

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13F Holdings | Q2 2026

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Newedge Advisors's 13F holdings detail is available for Q2 2026, including issuer, security class, CUSIP, ticker, portfolio weight, and reported value.

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