CRD: 106489
North Star Asset Management INC
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- Custodian
- Charles Schwab & Company
- Clients
- Retail and Institutional
- Platforms
- --
- Established Date
- 05-01-1996
- Office Locations
- 2
Office Locations
About North Star Asset Management INC
North Star Asset Management (Neenah, WI) serves retail and institutional investors with asset management and financial/wealth planning, including portfolio construction and risk management. Portfolios are ETF-centric with a complementary fixed-income allocation. Established in 1996 and commonly custodied at Charles Schwab, it’s a relevant partner for ETF and core bond distribution.
Reported data analysis
What the numbers show
Between March 27, 2025 and August 28, 2026, reported AUM increased 8.8%, from $3.1B to $3.4B.
Across 5 reported observations, AUM increased 24.1% between April 20, 2022 and August 28, 2026, from $2.7B to $3.4B.
Of the latest reported AUM, 98.9% is discretionary and 1.1% is non-discretionary.
The firm reports 19 advisory representatives and 3,554 clients, or 187.1 clients per representative. That equates to $943.1K in reported AUM per client.
The profile lists 2 reported office locations and 30 years in operation. The source data was last updated on August 28, 2026. Figures reflect reported regulatory data and may not include subsequent changes.
Team overview
Additional firm insights
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Available data coverage
- Asset Classes
- Investment Themes
- Investment Vehicles
- Services
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Owner & Executives
MICHAEL DAVID FLESCH
Vice President
- CRD
- #2735403
- Ownership
- 10% but less than 25%
GEOFFRY ALAN PENN
Managing Director
- CRD
- #2705851
- Ownership
- 10% but less than 25%
Showing 2 of 16 owners & executives
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Cole Seigworth
Portfolio Manager & Investment Analyst
- CRD
- #7831618
Jonathan E Wilburn
Portfolio Manager & Investment Analyst
- CRD
- #8064859
Showing 2 of 18 contacts
Unlock allAssets Under Management
| Category | Assets | AVG. Account size |
|---|---|---|
| Discretionary | $3,315,401,306 | $943,484 |
| Non-Discretionary | $36,477,028 | $911,926 |
| Total | $3,351,878,334 | $943,128 |
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Separately Managed Accounts
SMA allocation detail is available
North Star Asset Management INC has reported separately managed account data across 5 asset classes. AdvizorPro provides the associated asset values, allocation percentages, and exportable breakdown.
13F Holdings | Q2 2026
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North Star Asset Management INC's 13F holdings detail is available for Q2 2026, including issuer, security class, CUSIP, ticker, portfolio weight, and reported value.