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- Custodian
- Charles Schwab & Company
- Clients
- Retail and Institutional
- Platforms
- Available in AdvizorPro
- Established Date
- 02-26-1998
- Office Locations
- 1
Office Locations
About Pathfinder Advisory, Inc.
Pathfinder Advisory, Inc. is a Rockford, IL RIA providing holistic financial planning and discretionary portfolio management, aligning goals-based plans with evidence-based market research. The team supports retirees and other individuals with asset allocation using mutual funds, ETFs and fixed income, alongside tax, estate and insurance planning. Primarily custodies at Charles Schwab.
Reported data analysis
What the numbers show
Between August 26, 2011 and March 13, 2026, reported AUM increased 683.4%, from $15.5M to $121.4M.
Of the latest reported AUM, 95.3% is discretionary and 4.7% is non-discretionary.
The firm reports 3 advisory representatives and 142 clients, or 47.3 clients per representative. That equates to $855.1K in reported AUM per client.
The profile lists 1 reported office location and 28 years in operation. The source data was last updated on March 13, 2026. Figures reflect reported regulatory data and may not include subsequent changes.
Team overview
Additional firm insights
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Available data coverage
- Asset Classes
- Client Personas
- Custodian
- Investment Themes
- Investment Vehicles
- Services
- Technology
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The full Pathfinder Advisory, Inc. record includes the detailed values behind these data categories, along with filters and export-ready prospecting fields.
Owner & Executives
PHILIP AARON GUSKE
Certified Financial Planner , Chief Compliance Officer, Chief Executive Officer, DIRECTOR, President
- CRD
- #4427682
- Ownership
- Less than 5%
Showing 1 of 1 owners & executives
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PHILIP WARREN GUSKE
Certified Financial Planner
- CRD
- #1137474
BARBARA ANN LANE
Investment Advisor Representative
- CRD
- #3240667
Showing 2 of 3 contacts
Unlock allAssets Under Management
| Category | Assets | AVG. Account size |
|---|---|---|
| Discretionary | $115,712,012 | $857,126 |
| Non-Discretionary | $5,710,546 | $571,055 |
| Total | $121,422,558 | $837,397 |
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Separately Managed Accounts
SMA allocation detail is available
Pathfinder Advisory, Inc. has reported separately managed account data across 3 asset classes. AdvizorPro provides the associated asset values, allocation percentages, and exportable breakdown.