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- Custodian
- Charles Schwab & Company
- Clients
- Retail and Institutional
- Platforms
- --
- Established Date
- 10-20-2005
- Office Locations
- 2
Office Locations
About Plan B Investments, Inc.
Plan B Investments, Inc. is a fiduciary advisory firm providing ongoing financial planning and investment management for individuals and families, including retirement and estate planning support. Established in 2004, the firm focuses on whole-picture guidance through life changes and long-term wealth building. Portfolios are implemented primarily with ETFs, with custody relationships including Charles Schwab, and prospects can begin via an online Planswell discovery flow.
Reported data analysis
What the numbers show
Of the latest reported AUM, 0.0% is discretionary and 100.0% is non-discretionary.
The firm reports 2 advisory representatives and 181 clients, or 90.5 clients per representative. That equates to $177.0K in reported AUM per client.
The profile lists 2 reported office locations and 20 years in operation. The source data was last updated on April 15, 2026. Figures reflect reported regulatory data and may not include subsequent changes.
Team overview
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Available data coverage
- Asset Classes
- Client Personas
- Industry Interests
- Investment Themes
- Investment Vehicles
- Services
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Owner & Executives
MARTIN PHILLIP OMALLEY Jr
Chief Compliance Officer, President
- CRD
- #1522931
- Ownership
- 75% or more
Showing 1 of 1 owners & executives
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Justin Robert Smith
Licensed Investment Advisor Representative
- CRD
- #7804126
Showing 1 of 2 contacts
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No AUM history available
| Category | Assets | AVG. Account size |
|---|---|---|
| Discretionary | $0 | -- |
| Non-Discretionary | $32,040,729 | -- |
| Total | $32,040,729 | -- |
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Separately Managed Accounts
SMA allocation detail is available
Plan B Investments, Inc. has reported separately managed account data across 3 asset classes. AdvizorPro provides the associated asset values, allocation percentages, and exportable breakdown.