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Plan2thrive Financial

Plan2thrive Financial. CRD 317005

P

CRD: 317005

Plan2thrive Financial

$147.5M Total AUM
$136.3M Disc. AUM
-- 3Y CAGR
4 Employees
252 ADV. Clients
5 yrs Firm Age

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Firm Details

Custodian
American Funds · John Hancock · SEI
Clients
Retail and Institutional
Platforms
--
Established Date
06-01-2021
Office Locations
1

Office Locations

220 W Davenport ST Eldridge IA

About Plan2thrive Financial

Plan2Thrive Financial is an Eldridge, IA RIA focused on co-creating personalized retirement and wealth plans that clients can understand, built for confidence and clarity beyond account balances. The firm serves individuals and business owners/entrepreneurs with financial, tax, estate and insurance planning plus portfolio construction, using mutual funds/ETFs and fixed income; it also supports socially responsible strategies. Known for holistic retirement readiness (financial, physical and mental).

Team overview

54 AVG AGE
$49.2M AVG AUM / ADVISOR
$585.5K AVG AUM / CLIENT
4 yrs AVG TENURE
4 Employees
3 Advisory Reps
3 RIA Reps
5yrs Firm Age

Insights

Available
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Asset Classes

Available

Custodian

Available

Investment Themes

Available

Investment Vehicles

Available

Services

Available

Owner & Executives

J

Jodi R Reid

Investment Advisor, Managing Partner

CRD
--
Ownership
50% but less than 75%
Available
Available
Available
P

PATRICK LEE REID

Chief Compliance Officer, Managing Partner

CRD
#6218011
Ownership
50% but less than 75%
Available
Available
Available

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Contacts

A

AMANDA SUE KELLEY

--

CRD
#7187503
Available
Available
Available
J

JEFF D NEWBURN

Owner

CRD
#4326177
Available
Available
Available

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Assets Under Management

Total AUM
Discretionary
Non-Discretionary
06-12-2025
02-17-2026
Category Assets AVG. Account size
Discretionary $136,331,449 $178,678
Non-Discretionary $11,214,697 $3,738,232
Total $147,546,146 $192,619

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Separately Managed Accounts

Total SMA Asset: Available

Locked Total SMA
Public Funds:
Available
U.S. Government/Agency:
Available
Cash:
Available
Asset class Assets Assets %
Public Funds Available Available
U.S. Government/Agency Available Available
Cash Available Available
Total Available Available

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