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Prentice Wealth Management LLC

Prentice Wealth Management LLC. CRD 160052

Prentice Wealth Management LLC logo

CRD: 160052

Prentice Wealth Management LLC

$567.5M Total AUM
$550.3M Disc. AUM
14.0% 3Y CAGR
14 Employees
1,029 ADV. Clients
14 yrs Firm Age

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Firm Details

Custodian
Charles Schwab & Company · LPL Financial · TD Ameritrade
Clients
Retail and Institutional
Platforms
Available
Established Date
04-24-2012
Office Locations
3

Office Locations

1150 Penfield Rd. Rochester NY
45 Osewgo ST STE 100 Baldwinsville NY
-- Westborough MA

About Prentice Wealth Management LLC

Prentice Wealth Management is a wholly independent, fiduciary wealth manager founded in 2008 to provide conflict-free advice and implement comprehensive financial plans. The team serves multigenerational families, entrepreneurs, executives, real estate developers, and nonprofits across the U.S. and internationally, with portfolio construction and asset allocation often using ETFs and mutual funds. Custody includes Charles Schwab.

Team overview

-- AVG AGE
$141.9M AVG AUM / ADVISOR
$551.5K AVG AUM / CLIENT
3.9 yrs AVG TENURE
14 Employees
4 Advisory Reps
4 RIA Reps
14yrs Firm Age

Insights

Available
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Asset Classes

Available

Client Personas

Available

Custodian

Available

Investment Themes

Available

Investment Vehicles

Available

Services

Available

Technology

Available

Owner & Executives

WILLIAM JAMES PRENTICE II

WILLIAM JAMES PRENTICE II

Chief Compliance Officer, Managing Member

CRD
#3212474
Ownership
75% or more
Available
Available
Available
S

SHAWN STEPHEN TESORO

Chief Investment Officer

CRD
#2394286
Ownership
25% but less than 50%
Available
Available
Available

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Contacts

U

Umbereen Mustafa

--

CRD
#7930020
Available
Available
Available
Andrew Lansing Schuler

Andrew Lansing Schuler

DIRECTOR

CRD
#7046828
Available
Available
Available

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Assets Under Management

Total AUM
Discretionary
Non-Discretionary
10-27-2022
09-20-2023
03-19-2024
07-10-2025
05-26-2026
Category Assets AVG. Account size
Discretionary $550,277,246 $533,732
Non-Discretionary $17,227,377 $5,742,459
Total $567,504,623 $548,844

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Separately Managed Accounts

Total SMA Asset: Available

Locked Total SMA
Public Funds:
Available
Equity - Exchange:
Available
Corporate - Investment Grade:
Available
Cash:
Available
Other:
Available
Municipal Bonds:
Available
U.S. Government/Agency:
Available
Asset class Assets Assets %
Public Funds Available Available
Equity - Exchange Available Available
Corporate - Investment Grade Available Available
Cash Available Available
Other Available Available
Municipal Bonds Available Available
U.S. Government/Agency Available Available
Total Available Available

13F Holdings | Q2 2026

Issuer Class CUSIP Ticker % Value
Available Available Available Available Available Available
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