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Private Advisory

Private Advisory. CRD 170043

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CRD: 170043

Private Advisory

$2.1B Total AUM
$2.1B Disc. AUM
46.3% 3Y CAGR
31 Employees
929 ADV. Clients
12 yrs Firm Age

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Firm Details

Custodian
Charles Schwab & Company
Clients
Retail and Institutional
Established Date
01-24-2014
Office Locations
3

Office Locations

12459 S 300 E Draper UT
1557 W Innovation WAY Suite 500 Lehi UT
16880 NE 79th Street Redmond WA

About Private Advisory

Private Advisory is a wealth management and family office firm serving founders, owners, executives, and legacy builders, with a focus on pre-liquidity and liquidity-event planning. The team delivers integrated advice across investments with coordinated tax and estate support alongside partner professionals, using ETF- and public-market portfolios and fixed income, with assets custodied at Schwab.

Reported data analysis

What the numbers show

Between April 10, 2025 and June 12, 2026, reported AUM increased 62.9%, from $1.3B to $2.1B.

Across 5 reported observations, AUM increased 212.0% between August 8, 2022 and June 12, 2026, from $687.5M to $2.1B.

Of the latest reported AUM, 100.0% is discretionary and 0.0% is non-discretionary.

The firm reports 12 advisory representatives and 929 clients, or 77.4 clients per representative. That equates to $2.3M in reported AUM per client.

The profile lists 3 reported office locations and 12 years in operation. The source data was last updated on August 18, 2026. Figures reflect reported regulatory data and may not include subsequent changes.

Team overview

44 AVG AGE
$178.7M AVG AUM / ADVISOR
$2.3M AVG AUM / CLIENT
4.7 yrs AVG TENURE
31 Employees
12 Advisory Reps
16 RIA Reps
12yrs Firm Age

Additional firm insights

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Available data coverage

  • Asset Classes
  • Client Personas
  • Custodian
  • Investment Themes
  • Investment Vehicles
  • Platform
  • Services
  • Technology

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Owner & Executives

DOUGLAS REED BEAN

DOUGLAS REED BEAN

Advisor, Chief Investment Officer

CRD
#4541916
Ownership
Less than 5%
S CHRISTOPHER BEAN

S CHRISTOPHER BEAN

Advisor, Chief Financial Officer

CRD
#4206985
Ownership
Less than 5%

Showing 2 of 5 owners & executives

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Contacts

P

Parker Anderson

Associate

CRD
#7946470
D

Davis Reed Bean

Financial Analyst

CRD
#7975281

Showing 2 of 19 contacts

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Assets Under Management

Total AUM
Discretionary
Non-Discretionary
08-08-2022
03-24-2023
03-27-2024
04-10-2025
06-12-2026
Category Assets AVG. Account size
Discretionary $2,143,672,708 $670,736
Non-Discretionary $983,695 $46,843
Total $2,144,656,403 $666,663

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Separately Managed Accounts

SMA allocation detail is available

Private Advisory has reported separately managed account data across 7 asset classes. AdvizorPro provides the associated asset values, allocation percentages, and exportable breakdown.

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13F Holdings | Q2 2026

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Private Advisory's 13F holdings detail is available for Q2 2026, including issuer, security class, CUSIP, ticker, portfolio weight, and reported value.

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