AdvizorPro
Prospera Financial Services, Inc.

Prospera Financial Services, Inc.. CRD 10740

Prospera Financial Services, Inc. logo

CRD: 10740

Prospera Financial Services, Inc.

$14.4B Total AUM
$9.8B Disc. AUM
-- 3Y CAGR
326 Employees
18,622 ADV. Clients
43 yrs Firm Age

This is a profile preview from the AdvizorPro Platform.

Request a Free Trial

Firm Details

Custodian
RBC ยท Wells Fargo
Clients
Retail and Institutional
Established Date
11-05-1982
Office Locations
137

Office Locations

100 Corey Ave. St. Pete Beach FL
100 North Holmes Suite A Denver IA
100 Spectrum Center DR Suite 900 Irvine CA

About Prospera Financial Services, Inc.

Prospera Financial Services is a boutique, Dallas-based broker-dealer serving entrepreneurial independent financial advisors with a platform built around autonomy, flexibility, and advisor-driven support. The firm supports financial planning and portfolio construction across a broad product set, with ETF-heavy allocations a core component of its managed accounts, and works with custody/clearing partners including RBC and Wells Fargo.

Reported data analysis

What the numbers show

Between September 30, 2025 and September 30, 2026, reported AUM increased 15.7%, from $12.4B to $14.4B.

Across 5 reported observations, AUM increased 143.0% between December 19, 2022 and September 30, 2026, from $5.9B to $14.4B.

Of the latest reported AUM, 68.0% is discretionary and 32.0% is non-discretionary.

The firm reports 211 advisory representatives and 18,622 clients, or 88.3 clients per representative. That equates to $772.6K in reported AUM per client.

The profile lists 137 reported office locations and 43 years in operation. The source data was last updated on September 30, 2026. Figures reflect reported regulatory data and may not include subsequent changes.

Team overview

53 AVG AGE
$68.2M AVG AUM / ADVISOR
$772.6K AVG AUM / CLIENT
6.9 yrs AVG TENURE
326 Employees
211 Advisory Reps
275 RIA Reps
43yrs Firm Age

Additional firm insights

Explore the complete firm intelligence record

AdvizorPro subscribers can review Prospera Financial Services, Inc.'s detailed market signals, platform relationships, investment themes, and prospecting intelligence in one place.

Explore AdvizorPro

Available data coverage

  • Asset Classes
  • CRM
  • Custodian
  • Industry Interests
  • Investment Themes
  • Investment Vehicles
  • Platform
  • Services
  • Technology

Unlock the underlying categories and values

The full Prospera Financial Services, Inc. record includes the detailed values behind these data categories, along with filters and export-ready prospecting fields.

View full data

Owner & Executives

S

SHAWN BAXTER

Chief Compliance Officer

CRD
#4346594
Ownership
Less than 5%
TIM ALAN EDWARDS

TIM ALAN EDWARDS

CO-CEO, Wealth Advisor

CRD
#1569619
Ownership
Less than 5%

Showing 2 of 6 owners & executives

Unlock all

Contacts

A

AMY LYNN ABRAMS

--

CRD
#6140330
J

Jeriece Moneek Adams

Advisor

CRD
#6399522

Showing 2 of 350 contacts

Unlock all

Assets Under Management

Total AUM
Discretionary
Non-Discretionary
12-19-2022
11-27-2023
09-30-2024
09-30-2025
09-30-2026
Category Assets AVG. Account size
Discretionary $9,785,164,394 $441,788
Non-Discretionary $4,602,375,651 $494,613
Total $14,387,540,045 $457,415

Want deeper insight
into 45,000+ RIAs?

What you're seeing here is just the starting point.

Separately Managed Accounts

SMA allocation detail is available

Prospera Financial Services, Inc. has reported separately managed account data across 6 asset classes. AdvizorPro provides the associated asset values, allocation percentages, and exportable breakdown.

View SMA data

13F Holdings | Q2 2026

Review the latest reported holdings

Prospera Financial Services, Inc.'s 13F holdings detail is available for Q2 2026, including issuer, security class, CUSIP, ticker, portfolio weight, and reported value.

View holdings

Continue browsing

View all advisor firms in Texas

Start a free trial and
prospect smarter