CRD: 10740
Prospera Financial Services, Inc.
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Request a Free TrialFirm Details
- Custodian
- RBC ยท Wells Fargo
- Clients
- Retail and Institutional
- Platforms
- Available in AdvizorPro
- Established Date
- 11-05-1982
- Office Locations
- 135
Office Locations
About Prospera Financial Services, Inc.
Prospera Financial Services is a boutique, Dallas-based broker-dealer serving entrepreneurial independent financial advisors with a platform built around autonomy, flexibility, and advisor-driven support. The firm supports financial planning and portfolio construction across a broad product set, with ETF-heavy allocations a core component of its managed accounts, and works with custody/clearing partners including RBC and Wells Fargo.
Reported data analysis
What the numbers show
Between September 30, 2024 and September 30, 2025, reported AUM increased 26.7%, from $9.8B to $12.4B.
Across 5 reported observations, AUM increased 85.1% between December 15, 2021 and September 30, 2025, from $6.7B to $12.4B.
Of the latest reported AUM, 67.3% is discretionary and 32.7% is non-discretionary.
The firm reports 207 advisory representatives and 19,117 clients, or 92.4 clients per representative. That equates to $650.5K in reported AUM per client.
The profile lists 135 reported office locations and 43 years in operation. The source data was last updated on September 30, 2025. Figures reflect reported regulatory data and may not include subsequent changes.
Team overview
Additional firm insights
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Available data coverage
- Asset Classes
- Client Personas
- CRM
- Custodian
- Investment Themes
- Investment Vehicles
- Platform
- Services
- Technology
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The full Prospera Financial Services, Inc. record includes the detailed values behind these data categories, along with filters and export-ready prospecting fields.
Owner & Executives
SHAWN BAXTER
Chief Compliance Officer
- CRD
- #4346594
- Ownership
- Less than 5%
TIM ALAN EDWARDS
CO-CEO, Wealth Advisor
- CRD
- #1569619
- Ownership
- Less than 5%
Showing 2 of 6 owners & executives
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AMY LYNN ABRAMS
--
- CRD
- #6140330
Jeriece Moneek Adams
Advisor
- CRD
- #6399522
Showing 2 of 328 contacts
Unlock allAssets Under Management
| Category | Assets | AVG. Account size |
|---|---|---|
| Discretionary | $8,374,179,252 | $415,922 |
| Non-Discretionary | $4,060,935,820 | $433,583 |
| Total | $12,435,115,072 | $421,529 |
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Separately Managed Accounts
SMA allocation detail is available
Prospera Financial Services, Inc. has reported separately managed account data across 6 asset classes. AdvizorPro provides the associated asset values, allocation percentages, and exportable breakdown.
13F Holdings | Q2 2026
Review the latest reported holdings
Prospera Financial Services, Inc.'s 13F holdings detail is available for Q2 2026, including issuer, security class, CUSIP, ticker, portfolio weight, and reported value.
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