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Prospera Financial Services, Inc.

Prospera Financial Services, Inc.. CRD 10740

Prospera Financial Services, Inc. logo

CRD: 10740

Prospera Financial Services, Inc.

$12.4B Total AUM
$8.4B Disc. AUM
-- 3Y CAGR
333 Employees
19,117 ADV. Clients
43 yrs Firm Age

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Firm Details

Custodian
RBC ยท Wells Fargo
Clients
Retail and Institutional
Established Date
11-05-1982
Office Locations
135

Office Locations

100 North Holmes Suite A Denver IA
100 Spectrum Center DR Suite 900 Irvine CA
1005 SW Disk Drive Suite 101 Bend OR

About Prospera Financial Services, Inc.

Prospera Financial Services is a boutique, Dallas-based broker-dealer serving entrepreneurial independent financial advisors with a platform built around autonomy, flexibility, and advisor-driven support. The firm supports financial planning and portfolio construction across a broad product set, with ETF-heavy allocations a core component of its managed accounts, and works with custody/clearing partners including RBC and Wells Fargo.

Reported data analysis

What the numbers show

Between September 30, 2024 and September 30, 2025, reported AUM increased 26.7%, from $9.8B to $12.4B.

Across 5 reported observations, AUM increased 85.1% between December 15, 2021 and September 30, 2025, from $6.7B to $12.4B.

Of the latest reported AUM, 67.3% is discretionary and 32.7% is non-discretionary.

The firm reports 207 advisory representatives and 19,117 clients, or 92.4 clients per representative. That equates to $650.5K in reported AUM per client.

The profile lists 135 reported office locations and 43 years in operation. The source data was last updated on September 30, 2025. Figures reflect reported regulatory data and may not include subsequent changes.

Team overview

53 AVG AGE
$60.1M AVG AUM / ADVISOR
$650.5K AVG AUM / CLIENT
7.2 yrs AVG TENURE
333 Employees
207 Advisory Reps
259 RIA Reps
43yrs Firm Age

Additional firm insights

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Available data coverage

  • Asset Classes
  • Client Personas
  • CRM
  • Custodian
  • Investment Themes
  • Investment Vehicles
  • Platform
  • Services
  • Technology

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The full Prospera Financial Services, Inc. record includes the detailed values behind these data categories, along with filters and export-ready prospecting fields.

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Owner & Executives

S

SHAWN BAXTER

Chief Compliance Officer

CRD
#4346594
Ownership
Less than 5%
TIM ALAN EDWARDS

TIM ALAN EDWARDS

CO-CEO, Wealth Advisor

CRD
#1569619
Ownership
Less than 5%

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Contacts

A

AMY LYNN ABRAMS

--

CRD
#6140330
J

Jeriece Moneek Adams

Advisor

CRD
#6399522

Showing 2 of 328 contacts

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Assets Under Management

Total AUM
Discretionary
Non-Discretionary
12-15-2021
12-19-2022
11-27-2023
09-30-2024
09-30-2025
Category Assets AVG. Account size
Discretionary $8,374,179,252 $415,922
Non-Discretionary $4,060,935,820 $433,583
Total $12,435,115,072 $421,529

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Separately Managed Accounts

SMA allocation detail is available

Prospera Financial Services, Inc. has reported separately managed account data across 6 asset classes. AdvizorPro provides the associated asset values, allocation percentages, and exportable breakdown.

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13F Holdings | Q2 2026

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Prospera Financial Services, Inc.'s 13F holdings detail is available for Q2 2026, including issuer, security class, CUSIP, ticker, portfolio weight, and reported value.

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