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Retirement Planners OF America

Retirement Planners OF America. CRD 157222

Retirement Planners OF America logo

CRD: 157222

Retirement Planners OF America

$3.6B Total AUM
$3.6B Disc. AUM
-7.6% 3Y CAGR
126 Employees
5,657 ADV. Clients
15 yrs Firm Age

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Firm Details

Custodian
BNY Mellon ยท Pershing
Clients
Retail and Institutional
Platforms
Available
Established Date
03-01-2011
Office Locations
14

Office Locations

10900-B Stonelake Boulevard Suite 205 Austin TX
1120 South Dobson Road, Suite 205 Chandler AZ
1224 S. River Road, B-201, Office 231 St. George UT

About Retirement Planners OF America

Retirement Planners of America is a fiduciary, retirement-focused advisory firm serving pre-retirees and retirees with 401(k) diversification, Social Security and Medicare decisions, insurance, estate and income tax planning, and cashflow planning. The firm uses its Invest and Protect strategy to pursue growth while emphasizing principal protection and disciplined risk. Founder/CEO Ken Moraif leads the practice.

Team overview

45 AVG AGE
$138.0M AVG AUM / ADVISOR
$634.4K AVG AUM / CLIENT
7.2 yrs AVG TENURE
126 Employees
26 Advisory Reps
26 RIA Reps
15yrs Firm Age

Insights

Available
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Asset Classes

Available

Client Personas

Available

Custodian

Available

Investment Themes

Available

Investment Vehicles

Available

Platform

Available

Services

Available

Technology

Available

Owner & Executives

W

WILLIAM ROBERT FRYE

Advisor, Chief Compliance Officer

CRD
--
Ownership
Less than 5%
Available
Available
Available
STEPHEN BRASSIL LUBY

STEPHEN BRASSIL LUBY

Advisor, CHIEF REVENUE OFFICER

CRD
#5691249
Ownership
Less than 5%
Available
Available
Available

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Contacts

K

KARLI RAE BRADLEY

Advisor

CRD
#5882146
Available
Available
Available
Jacqelyn Brian

Jacqelyn Brian

Advisor

CRD
#7765272
Available
Available
Available

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Assets Under Management

Total AUM
Discretionary
Non-Discretionary
11-04-2022
09-11-2023
11-11-2024
07-30-2025
04-20-2026
Category Assets AVG. Account size
Discretionary $3,558,025,019 $267,964
Non-Discretionary $30,645,098 $383,064
Total $3,588,670,117 $268,653

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Separately Managed Accounts

Total SMA Asset: Available

Locked Total SMA
Public Funds:
Available
Cash:
Available
Asset class Assets Assets %
Public Funds Available Available
Cash Available Available
Total Available Available

13F Holdings | Q1 2026

Issuer Class CUSIP Ticker % Value
Available Available Available Available Available Available
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