R
$10.3M Total AUM
$10.3M Disc. AUM
-- 3Y CAGR
1 Employees
27 ADV. Clients
3 yrs Firm Age
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- Custodian
- Charles Schwab & Company
- Clients
- Retail and Institutional
- Platforms
- --
- Established Date
- 10-11-2022
- Office Locations
- 1
Office Locations
-- Mooresville NC
About Rooted Planning LLC
Rooted Planning LLC is a Mooresville, NC registered investment adviser serving business owners and entrepreneurs with holistic financial and investment planning, including tax, estate, charitable, and insurance planning. Portfolios are implemented primarily with ETFs and mutual funds, with Schwab as the primary custodian. Boutique, founder-led firm established in 2022.
Team overview
-- AVG AGE
$10.3M AVG AUM / ADVISOR
$381.9K AVG AUM / CLIENT
3.8 yrs AVG TENURE
1 Employees
1 Advisory Reps
1 RIA Reps
3yrs Firm Age
Insights
Available
Available
Available
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Asset Classes
Available
Client Personas
Available
Investment Themes
Available
Investment Vehicles
Available
Services
Available
Owner & Executives
David Edwin Whitaker
Chief Compliance Officer, Principal
- CRD
- #6488891
- Ownership
- 75% or more
Available
Available
Available
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Total AUM
Discretionary
Non-Discretionary
No AUM history available
| Category | Assets | AVG. Account size |
|---|---|---|
| Discretionary | $10,310,254 | -- |
| Non-Discretionary | $0 | -- |
| Total | $10,310,254 | -- |
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Separately Managed Accounts
Total SMA Asset: Available
Equity - Exchange:
Available Public Funds:
Available Cash:
Available Corporate - Investment Grade:
Available | Asset class | Assets | Assets % |
|---|---|---|
| Equity - Exchange | Available | Available |
| Public Funds | Available | Available |
| Cash | Available | Available |
| Corporate - Investment Grade | Available | Available |
| Total | Available | Available |
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