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Rooted Wealth Advisors

Rooted Wealth Advisors. CRD 313759

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CRD: 313759

Rooted Wealth Advisors

$408.8M Total AUM
$406.1M Disc. AUM
-- 3Y CAGR
22 Employees
1,653 ADV. Clients
5 yrs Firm Age

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Firm Details

Custodian
Charles Schwab & Company
Clients
Retail and Institutional
Platforms
Available
Established Date
05-04-2021
Office Locations
3

Office Locations

2404 E. Empire St., Suite 5 Bloomington IL
389 William Latham R Senior Drive Bourbonnais IL
-- Greenwood Village CO

About Rooted Wealth Advisors

Rooted Wealth Advisors is an Illinois-based RIA focused on helping families plan for and transition into retirement. The team provides holistic financial planning, including tax, estate/legacy and insurance planning, alongside portfolio construction and risk management. Investment implementation commonly uses mutual funds and ETFs with fixed income and annuity allocations as appropriate. Founder Zach Gray authored the retirement book “Deep Roots: Laying the Groundwork for Retirement.” Custody includes Charles Schwab.

Team overview

34 AVG AGE
$51.1M AVG AUM / ADVISOR
$247.3K AVG AUM / CLIENT
2.7 yrs AVG TENURE
22 Employees
8 Advisory Reps
8 RIA Reps
5yrs Firm Age

Insights

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Asset Classes

Available

CRM

Available

Custodian

Available

Investment Themes

Available

Investment Vehicles

Available

Platform

Available

Services

Available

Technology

Available

Owner & Executives

Z

ZACHARY BLAKE GRAY

Chief Executive Officer, FOUNDER

CRD
#5278372
Ownership
75% or more
Available
Available
Available
J

JERRY SCOTT FUESEL

Director, DIRECTOR OF OPERATIONS

CRD
--
Ownership
Less than 5%
Available
Available
Available

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Contacts

A

Alexander M Allegro

--

CRD
#7488852
Available
Available
Available
R

Roan Robert Cannon

--

CRD
#8051484
Available
Available
Available

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Assets Under Management

Total AUM
Discretionary
Non-Discretionary
03-14-2022
07-11-2023
10-28-2024
12-19-2025
03-30-2026
Category Assets AVG. Account size
Discretionary $406,065,198 $109,599
Non-Discretionary $2,775,998 $185,067
Total $408,841,196 $109,904

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Separately Managed Accounts

Total SMA Asset: Available

Locked Total SMA
Public Funds:
Available
Equity - Exchange:
Available
Cash:
Available
Municipal Bonds:
Available
Sovereign Bonds:
Available
Asset class Assets Assets %
Public Funds Available Available
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Cash Available Available
Municipal Bonds Available Available
Sovereign Bonds Available Available
Total Available Available

13F Holdings | Q1 2026

Issuer Class CUSIP Ticker % Value
Available Available Available Available Available Available
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