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- Custodian
- SEI
- Clients
- Retail and Institutional
- Platforms
- --
- Established Date
- 09-21-1981
- Office Locations
- 2
Office Locations
About Sage, Rutty & Co., Inc.
Sage Rutty & Company is a Rochester, NY wealth management firm serving individuals, families, and businesses with personalized financial planning and investment management, including retirement, tax, estate, and legacy planning. Portfolios emphasize asset allocation across mutual funds and ETFs with fixed income. Founded in 1915, it supports both retail and institutional relationships and works with SEI.
Reported data analysis
What the numbers show
Between August 11, 2025 and September 21, 2026, reported AUM increased 14.6%, from $3.0B to $3.5B.
Across 5 reported observations, AUM increased 63.5% between March 30, 2022 and September 21, 2026, from $2.1B to $3.5B.
Of the latest reported AUM, 51.9% is discretionary and 48.1% is non-discretionary.
The firm reports 33 advisory representatives and 8,673 clients, or 262.8 clients per representative. That equates to $398.7K in reported AUM per client.
The profile lists 2 reported office locations and 45 years in operation. The source data was last updated on September 21, 2026. Figures reflect reported regulatory data and may not include subsequent changes.
Team overview
Additional firm insights
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Available data coverage
- Accredited Investors
- Asset Classes
- Client Personas
- Custodian
- Industry Interests
- Investment Themes
- Investment Vehicles
- Platform
- Services
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The full Sage, Rutty & Co., Inc. record includes the detailed values behind these data categories, along with filters and export-ready prospecting fields.
Owner & Executives
WAYNE FOSTER HOLLY
DIRECTOR, Executive Chairman, President
- CRD
- #1019229
- Ownership
- 10% but less than 25%
KIM LISBETH NUGENT
Financial Advisor, Senior Vice President
- CRD
- #4759283
- Ownership
- 10% but less than 25%
Showing 2 of 19 owners & executives
Unlock allContacts
ZACHARY THEODORE ARMSTRONG
Financial Advisor, First Vice President
- CRD
- #6074547
Dustin Lee Baker
--
- CRD
- #5976892
Showing 2 of 63 contacts
Unlock allAssets Under Management
| Category | Assets | AVG. Account size |
|---|---|---|
| Discretionary | $1,796,182,896 | $451,984 |
| Non-Discretionary | $1,661,617,180 | $396,662 |
| Total | $3,457,800,076 | $423,594 |
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Separately Managed Accounts
SMA allocation detail is available
Sage, Rutty & Co., Inc. has reported separately managed account data across 8 asset classes. AdvizorPro provides the associated asset values, allocation percentages, and exportable breakdown.
13F Holdings | Q2 2026
Review the latest reported holdings
Sage, Rutty & Co., Inc.'s 13F holdings detail is available for Q2 2026, including issuer, security class, CUSIP, ticker, portfolio weight, and reported value.