AdvizorPro
Sara-BAY Financial Corp.

Sara-BAY Financial Corp.. CRD 133443

Sara-BAY Financial Corp. logo

CRD: 133443

Sara-BAY Financial Corp.

$396.8M Total AUM
$396.8M Disc. AUM
21.7% 3Y CAGR
5 Employees
324 ADV. Clients
28 yrs Firm Age

This is a profile preview from the AdvizorPro Platform.

Request a Free Trial

Firm Details

Custodian
Charles Schwab & Company · Fidelity/NFS · Merrill Lynch
Clients
Retail
Platforms
Available
Established Date
03-18-1998
Office Locations
1

Office Locations

2201 Cantu Court Suite 102 Sarasota FL

About Sara-BAY Financial Corp.

Sara-Bay Financial is an independent Sarasota, FL RIA providing objective financial planning and ongoing portfolio management for individuals and families. The team builds disciplined strategies focused on growing and preserving capital, including individual-stock management for growth and income and ETF-based portfolios. Known for transparent, no-hidden-fee pricing and direct advisor access; serving clients since 1993.

Team overview

50 AVG AGE
$132.3M AVG AUM / ADVISOR
$1.2M AVG AUM / CLIENT
6.7 yrs AVG TENURE
5 Employees
3 Advisory Reps
3 RIA Reps
28yrs Firm Age

Insights

Available
Available
Available
Available
Available
Available
Available
Available

Asset Classes

Available

CRM

Available

Custodian

Available

Investment Themes

Available

Investment Vehicles

Available

Platform

Available

Services

Available

Technology

Available

Owner & Executives

BENJAMIN MICHAEL HARD

BENJAMIN MICHAEL HARD

Advisor, President

CRD
#4362335
Ownership
75% or more
Available
Available
Available
JAMES CHRISTOPHER MILLS

JAMES CHRISTOPHER MILLS

Financial Advisor, General Partner

CRD
#6120941
Ownership
10% but less than 25%
Available
Available
Available

Showing 2 of 4 owners & executives

Unlock all

Contacts

No contact records available.

Showing 0 of 4 contacts

Unlock all

Assets Under Management

Total AUM
Discretionary
Non-Discretionary
11-09-2022
02-03-2023
03-05-2024
04-25-2025
04-24-2026
Category Assets AVG. Account size
Discretionary $396,759,556 $429,393
Non-Discretionary $0 --
Total $396,759,556 $429,393

Want deeper insight
into 45,000+ RIAs?

What you're seeing here is just the starting point.

Separately Managed Accounts

Total SMA Asset: Available

Locked Total SMA
Equity - Exchange:
Available
Public Funds:
Available
Cash:
Available
Asset class Assets Assets %
Equity - Exchange Available Available
Public Funds Available Available
Cash Available Available
Total Available Available

13F Holdings | Q2 2026

Issuer Class CUSIP Ticker % Value
Available Available Available Available Available Available
Available Available Available Available Available Available
Available Available Available Available Available Available
Available Available Available Available Available Available
Available Available Available Available Available Available

Continue browsing

View all advisor firms in Florida

Start a free trial and
prospect smarter