$322.0M Total AUM
$322.0M Disc. AUM
-- 3Y CAGR
4 Employees
330 ADV. Clients
9 yrs Firm Age
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- Custodian
- Charles Schwab & Company ยท TD Ameritrade
- Clients
- Retail and Institutional
- Platforms
- Available
- Established Date
- 01-04-2017
- Office Locations
- 1
Office Locations
2205 Harbor BAY Parkway Alameda CA
About Shum Financial Group, Inc.
Shum Financial Group, Inc. is an independent, fee-based RIA serving individuals and business owners with planning-led wealth management. The team builds financial roadmaps and investment strategies using asset allocation and portfolio construction, often implementing with ETFs and mutual funds alongside fixed income. Primary custodian includes Charles Schwab.
Team overview
42 AVG AGE
$80.5M AVG AUM / ADVISOR
$975.6K AVG AUM / CLIENT
6.2 yrs AVG TENURE
4 Employees
4 Advisory Reps
4 RIA Reps
9yrs Firm Age
Insights
Available
Available
Available
Available
Available
Available
Available
Available
Asset Classes
Available
Client Personas
Available
Custodian
Available
Investment Themes
Available
Investment Vehicles
Available
Platform
Available
Services
Available
Technology
Available
Owner & Executives
CLIFF WINGYIN SHUM
Chief Compliance Officer, Financial Advisor, President
- CRD
- #2973780
- Ownership
- 75% or more
Available
Available
Available
ELYSE NICOLE SANCHEZ
Financial Planner
- CRD
- #6012503
- Ownership
- Less than 5%
Available
Available
Available
Showing 2 of 2 owners & executives
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Stephanie Fisher
Associate
- CRD
- #7810138
Available
Available
Available
Maria Juliana Valencia
Associate
- CRD
- #7810117
Available
Available
Available
Showing 2 of 4 contacts
Unlock allAssets Under Management
Total AUM
Discretionary
Non-Discretionary
| Category | Assets | AVG. Account size |
|---|---|---|
| Discretionary | $321,953,763 | $325,206 |
| Non-Discretionary | $0 | -- |
| Total | $321,953,763 | $325,206 |
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Separately Managed Accounts
Total SMA Asset: Available
Equity - Exchange:
Available Public Funds:
Available Corporate - Investment Grade:
Available Municipal Bonds:
Available Cash:
Available Equity - OTC:
Available | Asset class | Assets | Assets % |
|---|---|---|
| Equity - Exchange | Available | Available |
| Public Funds | Available | Available |
| Corporate - Investment Grade | Available | Available |
| Municipal Bonds | Available | Available |
| Cash | Available | Available |
| Equity - OTC | Available | Available |
| Total | Available | Available |
13F Holdings | Q2 2026
| Issuer | Class | CUSIP | Ticker | % | Value |
|---|---|---|---|---|---|
| Available | Available | Available | Available | Available | Available |
| Available | Available | Available | Available | Available | Available |
| Available | Available | Available | Available | Available | Available |
| Available | Available | Available | Available | Available | Available |
| Available | Available | Available | Available | Available | Available |
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