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Sierra Asset Management

Sierra Asset Management. CRD 108685

Sierra Asset Management logo

CRD: 108685

Sierra Asset Management

$462.3M Total AUM
$455.8M Disc. AUM
19.8% 3Y CAGR
3 Employees
890 ADV. Clients
27 yrs Firm Age

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Firm Details

Custodian
Charles Schwab & Company
Clients
Retail and Institutional
Platforms
Available
Established Date
07-28-1999
Office Locations
1

Office Locations

40312 Junction Drive Oakhurst CA

About Sierra Asset Management

Sierra Asset Management is a locally owned, fee-only RIA founded in 1999 serving individuals, businesses, and organizations across Central California (Fresno, Clovis, Oakhurst). The firm provides fiduciary wealth management and financial consulting, building customized portfolios with an emphasis on disciplined long-term investing and cost awareness. Client assets are held with an independent custodian (Charles Schwab), and clients work directly with the portfolio manager rather than a salesperson.

Team overview

44 AVG AGE
$462.3M AVG AUM / ADVISOR
$519.4K AVG AUM / CLIENT
21.4 yrs AVG TENURE
3 Employees
1 Advisory Reps
1 RIA Reps
27yrs Firm Age

Insights

Available
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Custodian

Available

Investment Vehicles

Available

Platform

Available

Services

Available

Technology

Available

Owner & Executives

DONALD ANTHONY DEBERNARDI JR.

DONALD ANTHONY DEBERNARDI JR.

Chief Compliance Officer, Financial Advisor, President, PRINCIPAL

CRD
#4929196
Ownership
75% or more
Available
Available
Available

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Contacts

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Assets Under Management

Total AUM
Discretionary
Non-Discretionary
03-08-2022
03-17-2023
03-25-2024
03-06-2025
02-18-2026
Category Assets AVG. Account size
Discretionary $455,817,061 $259,873
Non-Discretionary $6,444,398 $1,611,100
Total $462,261,459 $262,947

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Separately Managed Accounts

Total SMA Asset: Available

Locked Total SMA
Public Funds:
Available
Equity - Exchange:
Available
Cash:
Available
Municipal Bonds:
Available
Corporate - Investment Grade:
Available
Asset class Assets Assets %
Public Funds Available Available
Equity - Exchange Available Available
Cash Available Available
Municipal Bonds Available Available
Corporate - Investment Grade Available Available
Total Available Available

13F Holdings | Q1 2026

Issuer Class CUSIP Ticker % Value
Available Available Available Available Available Available
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