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Simplifi, Inc.

Simplifi, Inc.. CRD 154900

Simplifi, Inc. logo

CRD: 154900

Simplifi, Inc.

$276.1M Total AUM
$276.1M Disc. AUM
7.3% 3Y CAGR
5 Employees
301 ADV. Clients
15 yrs Firm Age

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Firm Details

Custodian
Charles Schwab & Company
Clients
Retail
Platforms
Available
Established Date
09-02-2010
Office Locations
1

Office Locations

9666 Businesspark AVE Suite 111 SAN Diego CA

About Simplifi, Inc.

SimpliFi, Inc. is a San Diego-based fiduciary RIA focused on retirees and pre-retirees. The firm helps clients simplify scattered finances (accounts, beneficiaries, estate docs), build retirement spending plans, and set asset-allocation portfolios aligned to goals. Offers $400/hr CFP planning sessions for inheritance and second-opinion portfolio reviews, plus guidance for caregivers and beneficiaries on IRA distribution and tax rules.

Team overview

-- AVG AGE
$276.1M AVG AUM / ADVISOR
$917.4K AVG AUM / CLIENT
9.2 yrs AVG TENURE
5 Employees
1 Advisory Reps
1 RIA Reps
15yrs Firm Age

Insights

Available
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Custodian

Available

Investment Themes

Available

Investment Vehicles

Available

Services

Available

Technology

Available

Owner & Executives

ERIC ALLEN SIGDESTAD

ERIC ALLEN SIGDESTAD

Financial Advisor

CRD
#3140614
Ownership
75% or more
Available
Available
Available
LAUREN SUZANNE TORRES

LAUREN SUZANNE TORRES

Chief Compliance Officer, Compliance Director

CRD
--
Ownership
Less than 5%
Available
Available
Available

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Contacts

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Assets Under Management

Total AUM
Discretionary
Non-Discretionary
02-22-2022
03-06-2023
03-13-2024
06-25-2025
03-24-2026
Category Assets AVG. Account size
Discretionary $276,123,718 $479,381
Non-Discretionary $0 --
Total $276,123,718 $479,381

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Separately Managed Accounts

Total SMA Asset: Available

Locked Total SMA
Public Funds:
Available
Cash:
Available
Equity - Exchange:
Available
Asset class Assets Assets %
Public Funds Available Available
Cash Available Available
Equity - Exchange Available Available
Total Available Available

13F Holdings | Q2 2026

Issuer Class CUSIP Ticker % Value
Available Available Available Available Available Available
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