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Simplyrich

Simplyrich. CRD 119311

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CRD: 119311

Simplyrich

$438.9M Total AUM
$438.9M Disc. AUM
22.4% 3Y CAGR
2 Employees
67 ADV. Clients
25 yrs Firm Age

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Firm Details

Custodian
Charles Schwab & Company
Clients
Retail
Platforms
Available
Established Date
04-23-2001
Office Locations
2

Office Locations

-- Burbank CA
-- Carlsbad CA

About Simplyrich

SIMPLYRICH is a California-based RIA serving retail clients, including entrepreneurs, with financial planning, tax/estate and retirement planning, insurance guidance, and discretionary portfolio management. Its investment philosophy emphasizes long-term discipline over market timing—investing funds when available—and portfolios are implemented primarily with ETFs, with custody at Charles Schwab.

Team overview

59 AVG AGE
$219.5M AVG AUM / ADVISOR
$6.6M AVG AUM / CLIENT
16.9 yrs AVG TENURE
2 Employees
2 Advisory Reps
2 RIA Reps
25yrs Firm Age

Insights

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Asset Classes

Available

Client Personas

Available

Custodian

Available

Fund Managers

Available

Investment Themes

Available

Investment Vehicles

Available

Services

Available

Technology

Available

Owner & Executives

L

LESTER MURRAY ANTMAN

Advisor, Owner

CRD
#4506158
Ownership
75% or more
Available
Available
Available
S

Steve Neal Jurman

Chief Compliance Officer

CRD
#6913384
Ownership
Less than 5%
Available
Available
Available

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Contacts

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Assets Under Management

Total AUM
Discretionary
Non-Discretionary
01-31-2022
03-04-2023
02-20-2024
03-07-2025
03-03-2026
Category Assets AVG. Account size
Discretionary $438,939,064 $1,977,203
Non-Discretionary $0 --
Total $438,939,064 $1,977,203

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Separately Managed Accounts

Total SMA Asset: Available

Locked Total SMA
Equity - Exchange:
Available
Asset class Assets Assets %
Equity - Exchange Available Available
Total Available Available

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