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Sterling Financial Planning INC

Sterling Financial Planning INC. CRD 108664

Sterling Financial Planning INC logo

CRD: 108664

Sterling Financial Planning INC

$760.8M Total AUM
$487.5M Disc. AUM
6.2% 3Y CAGR
8 Employees
583 ADV. Clients
27 yrs Firm Age

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Firm Details

Custodian
Charles Schwab & Company ยท Fidelity/NFS
Clients
Retail and Institutional
Platforms
Available
Established Date
11-10-1998
Office Locations
1

Office Locations

60 Blue Heron Road, Suite 201 Sparta NJ

About Sterling Financial Planning INC

Sterling Financial Planning Inc is a Sparta, NJ-based advisory firm providing white-glove financial planning, wealth management, and retirement planning for mass-affluent households, with dedicated support for surviving spouses. The team builds personalized roadmaps and customized investment strategies focused on long-term goals, intentionally keeping a select client base to deliver high-touch service. Custody commonly via Schwab or Fidelity.

Team overview

41 AVG AGE
$95.1M AVG AUM / ADVISOR
$1.3M AVG AUM / CLIENT
13.5 yrs AVG TENURE
8 Employees
8 Advisory Reps
8 RIA Reps
27yrs Firm Age

Insights

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Asset Classes

Available

Client Personas

Available

Custodian

Available

Investment Themes

Available

Investment Vehicles

Available

Platform

Available

Services

Available

Technology

Available

Owner & Executives

M

MATTHEW JOSEPH HANNUM

Principal, Secretary

CRD
#4648935
Ownership
25% but less than 50%
Available
Available
Available
NICHOLAS ANTHONY NICOLETTE

NICHOLAS ANTHONY NICOLETTE

Chief Compliance Officer, President, Principal

CRD
#1029894
Ownership
10% but less than 25%
Available
Available
Available

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Contacts

C

Cal Christopher Cacciaguida

Associate

CRD
#6690980
Available
Available
Available
DEANNA IANNUZZI

DEANNA IANNUZZI

Associate

CRD
#2113072
Available
Available
Available

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Assets Under Management

Total AUM
Discretionary
Non-Discretionary
11-04-2022
11-30-2023
03-20-2024
03-26-2025
03-27-2026
Category Assets AVG. Account size
Discretionary $487,530,839 $445,234
Non-Discretionary $273,232,004 $502,265
Total $760,762,843 $464,163

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Separately Managed Accounts

Total SMA Asset: Available

Locked Total SMA
Public Funds:
Available
Cash:
Available
Equity - Exchange:
Available
Asset class Assets Assets %
Public Funds Available Available
Cash Available Available
Equity - Exchange Available Available
Total Available Available

13F Holdings | Q1 2026

Issuer Class CUSIP Ticker % Value
Available Available Available Available Available Available
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