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THE Life Group Financial Services

THE Life Group Financial Services. CRD 277091

T

CRD: 277091

THE Life Group Financial Services

$146.2M Total AUM
$146.2M Disc. AUM
-- 3Y CAGR
4 Employees
1,258 ADV. Clients
10 yrs Firm Age

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Firm Details

Custodian
Charles Schwab & Company ยท Wells Fargo
Clients
Retail and Institutional
Platforms
--
Established Date
10-01-2015
Office Locations
4

Office Locations

1545 Associates Drive Dubuque IA
33 W Main Street Fremont MI
600 US Highway 169 S Suite 620 Minneapolis MN

About THE Life Group Financial Services

Guncheon Financial is an independent RIA providing holistic financial planning and advice with a relationship-first service model. In September 2025, long-time team members Keith Leverentz and Justin Smith assumed ownership, maintaining continuity for legacy clients while expanding the practice nationwide. The firm supports business owners and families with retirement, tax/estate, and risk management planning, implementing diversified portfolios using mutual funds, ETFs, and fixed income (custodied at Charles Schwab).

Team overview

39 AVG AGE
$36.6M AVG AUM / ADVISOR
$116.2K AVG AUM / CLIENT
3.6 yrs AVG TENURE
4 Employees
4 Advisory Reps
4 RIA Reps
10yrs Firm Age

Insights

Available
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Asset Classes

Available

Client Personas

Available

Investment Themes

Available

Investment Vehicles

Available

Services

Available

Owner & Executives

K

KEITH THOMAS LEVERENTZ

--

CRD
#4676424
Ownership
50% but less than 75%
Available
Available
Available
JUSTIN D SMITH

JUSTIN D SMITH

Chief Compliance Officer, Investment Advisor Representative, Managing Member

CRD
#6091584
Ownership
50% but less than 75%
Available
Available
Available

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Contacts

BENJAMIN JOHN STRAUTMANN

BENJAMIN JOHN STRAUTMANN

Investment Advisor Representative

CRD
#7364726
Available
Available
Available
L

Luke James Swirtz

--

CRD
#6662601
Available
Available
Available

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Assets Under Management

Total AUM
Discretionary
Non-Discretionary
11-07-2024
11-20-2025
05-04-2026
Category Assets AVG. Account size
Discretionary $146,201,122 $77,849
Non-Discretionary $0 --
Total $146,201,122 $77,849

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Separately Managed Accounts

Total SMA Asset: Available

Locked Total SMA
Public Funds:
Available
Equity - Exchange:
Available
Corporate - Investment Grade:
Available
Cash:
Available
Sovereign Bonds:
Available
Municipal Bonds:
Available
U.S. Government/Agency:
Available
Asset class Assets Assets %
Public Funds Available Available
Equity - Exchange Available Available
Corporate - Investment Grade Available Available
Cash Available Available
Sovereign Bonds Available Available
Municipal Bonds Available Available
U.S. Government/Agency Available Available
Total Available Available

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