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THE Norden Group LLC

THE Norden Group LLC. CRD 323988

T

CRD: 323988

THE Norden Group LLC

$2.0B Total AUM
$2.0B Disc. AUM
-- 3Y CAGR
30 Employees
1,531 ADV. Clients
3 yrs Firm Age

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Firm Details

Custodian
Charles Schwab & Company ยท Trade-PMR
Clients
Retail and Institutional
Platforms
Available
Established Date
01-05-2023
Office Locations
10

Office Locations

125 S Main ST Centerville UT
216 W St. George Boulevard Suite 101 ST George UT
216 West St. George Boulevard Suite 101 S St. George UT

About THE Norden Group LLC

THE Norden Group LLC is a Provo-based RIA with 10 offices. The firm has been operating for 3 years. Managing $2.0B in total assets under management, with 20 advisory representatives. They custody assets with Charles Schwab & Company and Trade-PMR.

Team overview

38 AVG AGE
$98.4M AVG AUM / ADVISOR
$1.3M AVG AUM / CLIENT
2.9 yrs AVG TENURE
30 Employees
20 Advisory Reps
21 RIA Reps
3yrs Firm Age

Insights

Available
Available
Available
Available
Available
Available
Available
Available

Asset Classes

Available

Client Personas

Available

CRM

Available

Investment Themes

Available

Investment Vehicles

Available

Platform

Available

Services

Available

Technology

Available

Owner & Executives

S

SETH LARSON MERRILL

Partner

CRD
#5893913
Ownership
50% but less than 75%
Available
Available
Available
GAREN TANNER WINN

GAREN TANNER WINN

Partner

CRD
#4800055
Ownership
50% but less than 75%
Available
Available
Available

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Contacts

Alec Bruce Abbott

Alec Bruce Abbott

Financial Advisor

CRD
#1414999
Available
Available
Available
K

KYLEE MARIE ADAMSON

Wealth Advisor

CRD
#7259915
Available
Available
Available

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Assets Under Management

Total AUM
Discretionary
Non-Discretionary
12-18-2023
11-18-2024
07-15-2025
02-02-2026
Category Assets AVG. Account size
Discretionary $1,967,944,101 $466,337
Non-Discretionary $0 --
Total $1,967,944,101 $466,337

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Separately Managed Accounts

Total SMA Asset: Available

Locked Total SMA
Equity - Exchange:
Available
Public Funds:
Available
Corporate - Investment Grade:
Available
Municipal Bonds:
Available
Equity - OTC:
Available
Cash:
Available
Corporate - Non-Investment Grade:
Available
U.S. Government/Agency:
Available
Asset class Assets Assets %
Equity - Exchange Available Available
Public Funds Available Available
Corporate - Investment Grade Available Available
Municipal Bonds Available Available
Equity - OTC Available Available
Cash Available Available
Corporate - Non-Investment Grade Available Available
U.S. Government/Agency Available Available
Total Available Available

13F Holdings | Q1 2026

Issuer Class CUSIP Ticker % Value
Available Available Available Available Available Available
Available Available Available Available Available Available
Available Available Available Available Available Available
Available Available Available Available Available Available
Available Available Available Available Available Available

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