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THE Planning Group

THE Planning Group. CRD 298496

THE Planning Group logo

CRD: 298496

THE Planning Group

$291.5M Total AUM
$278.7M Disc. AUM
13.6% 3Y CAGR
4 Employees
270 ADV. Clients
7 yrs Firm Age

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Firm Details

Custodian
Capital Group · Charles Schwab & Company · Vanguard
Clients
Retail and Institutional
Platforms
Available
Established Date
09-20-2018
Office Locations
1

Office Locations

465 Central AVE Suite 201 Northfield IL

About THE Planning Group

The Planning Group (Northfield, IL) has delivered objective, personalized advice since 1976, pairing comprehensive financial planning with implementation and ongoing asset management. The team supports individuals and business owners across retirement, insurance, and succession needs, building diversified, ETF-centric portfolios with asset allocation and fixed income exposures. Works with major custodians such as Schwab and Vanguard.

Team overview

46 AVG AGE
$72.9M AVG AUM / ADVISOR
$1.1M AVG AUM / CLIENT
6.5 yrs AVG TENURE
4 Employees
4 Advisory Reps
4 RIA Reps
7yrs Firm Age

Insights

Available
Available
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Asset Classes

Available

Client Personas

Available

Custodian

Available

Investment Themes

Available

Investment Vehicles

Available

Services

Available

Technology

Available

Owner & Executives

MICHAEL DAVID BROWN

MICHAEL DAVID BROWN

Chief Compliance Officer, Chief Investment Officer

CRD
#2903488
Ownership
Less than 5%
Available
Available
Available

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Contacts

DANI GERALD BARRON

DANI GERALD BARRON

Financial Advisor

CRD
#5274828
Available
Available
Available
M

Martin Kevin Jankelowitz

--

CRD
#7840302
Available
Available
Available

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Assets Under Management

Total AUM
Discretionary
Non-Discretionary
03-07-2022
03-06-2023
08-22-2024
09-17-2025
03-24-2026
Category Assets AVG. Account size
Discretionary $278,698,387 $373,090
Non-Discretionary $12,762,867 $911,633
Total $291,461,254 $382,998

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Separately Managed Accounts

Total SMA Asset: Available

Locked Total SMA
Public Funds:
Available
Equity - Exchange:
Available
Cash:
Available
U.S. Government/Agency:
Available
Municipal Bonds:
Available
Private Funds:
Available
Corporate - Investment Grade:
Available
Derivatives:
Available
Asset class Assets Assets %
Public Funds Available Available
Equity - Exchange Available Available
Cash Available Available
U.S. Government/Agency Available Available
Municipal Bonds Available Available
Private Funds Available Available
Corporate - Investment Grade Available Available
Derivatives Available Available
Total Available Available

13F Holdings | Q1 2026

Issuer Class CUSIP Ticker % Value
Available Available Available Available Available Available
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