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Cetera Planning Partners

Cetera Planning Partners. CRD 129625

Cetera Planning Partners logo

CRD: 129625

Cetera Planning Partners

$4.2B Total AUM
$4.0B Disc. AUM
37.8% 3Y CAGR
78 Employees
4,849 ADV. Clients
22 yrs Firm Age

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Firm Details

Custodian
Charles Schwab & Company ยท Fidelity/NFS
Clients
Retail and Institutional
Platforms
--
Established Date
01-16-2004
Office Locations
149

Office Locations

10 East 39th Street NEW York NY
100 Court Avenue DES Moines IA
1000 1ST Ave. South Great Falls MT

About Cetera Planning Partners

The Retirement Planning Group (TRPG) is a retirement-focused wealth management firm providing integrated financial planning, investment management, tax preparation/strategy, and estate coordination through an in-house team (wealth manager, tax professional, investment team, and client relationship manager). Portfolios lean heavily on ETFs. Clients get proactive trade/rebalancing and tax-saving updates via a mobile app/portal with a Timeline and Vault. Reported average client NPS: 90.

Reported data analysis

What the numbers show

Between December 1, 2025 and September 22, 2026, reported AUM increased 3.9%, from $4.0B to $4.2B.

Across 5 reported observations, AUM increased 191.0% between November 2, 2022 and September 22, 2026, from $1.4B to $4.2B.

Of the latest reported AUM, 97.2% is discretionary and 2.8% is non-discretionary.

The firm reports 33 advisory representatives and 4,849 clients, or 146.9 clients per representative. That equates to $858.9K in reported AUM per client.

The profile lists 149 reported office locations and 22 years in operation. The source data was last updated on September 22, 2026. Figures reflect reported regulatory data and may not include subsequent changes.

Team overview

44 AVG AGE
$126.2M AVG AUM / ADVISOR
$858.9K AVG AUM / CLIENT
0.8 yrs AVG TENURE
78 Employees
33 Advisory Reps
51 RIA Reps
22yrs Firm Age

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Available data coverage

  • Asset Classes
  • Client Personas
  • Industry Interests
  • Investment Themes
  • Investment Vehicles
  • Platform
  • Services

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Owner & Executives

Alexis Barling

Alexis Barling

Chief Compliance Officer

CRD
#2345972
Ownership
Less than 5%
CHRISTOPHER M BOUFFARD

CHRISTOPHER M BOUFFARD

Chief Investment Officer, Wealth Manager

CRD
--
Ownership
Less than 5%

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Contacts

BLAKE CHARLES ADAMS

BLAKE CHARLES ADAMS

--

CRD
#6492477
Kelly E Adams

Kelly E Adams

--

CRD
#4372012

Showing 2 of 326 contacts

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Assets Under Management

Total AUM
Discretionary
Non-Discretionary
11-02-2022
08-02-2023
12-26-2024
12-01-2025
09-22-2026
Category Assets AVG. Account size
Discretionary $4,046,255,848 $300,502
Non-Discretionary $118,502,998 $184,584
Total $4,164,758,846 $295,226

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Separately Managed Accounts

SMA allocation detail is available

Cetera Planning Partners has reported separately managed account data across 6 asset classes. AdvizorPro provides the associated asset values, allocation percentages, and exportable breakdown.

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13F Holdings | Q3 2026

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Cetera Planning Partners's 13F holdings detail is available for Q3 2026, including issuer, security class, CUSIP, ticker, portfolio weight, and reported value.

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