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THE Rice Partnership, LLC

THE Rice Partnership, LLC. CRD 135701

THE Rice Partnership, LLC logo

CRD: 135701

THE Rice Partnership, LLC

$985.5M Total AUM
$950.7M Disc. AUM
18.2% 3Y CAGR
11 Employees
442 ADV. Clients
21 yrs Firm Age

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Firm Details

Custodian
Charles Schwab & Company
Clients
Retail and Institutional
Established Date
07-07-2005
Office Locations
3

Office Locations

1099 Alakea Street Suite 2510 Honolulu HI
1304 Santa Rosa Street SAN Luis Obispo CA
Dairy Center, 444 Hana Hwy. #203 Kahului, Maui HI

About THE Rice Partnership, LLC

The Rice Partnership is an independent wealth management and planning firm with local Hawaii roots and a customized, client-directed approach. The team provides integrated portfolio management, tax and estate planning, retirement and insurance guidance, and charitable planning for individuals, retirees, and business owners. Portfolios are ETF-led and implemented via Schwab, with Tamarac-powered client portal access.

Reported data analysis

What the numbers show

Between August 15, 2025 and April 28, 2026, reported AUM increased 25.4%, from $785.8M to $985.5M.

Across 5 reported observations, AUM increased 79.5% between October 6, 2022 and April 28, 2026, from $549.0M to $985.5M.

Of the latest reported AUM, 96.5% is discretionary and 3.5% is non-discretionary.

The firm reports 10 advisory representatives and 442 clients, or 44.2 clients per representative. That equates to $2.2M in reported AUM per client.

The profile lists 3 reported office locations and 21 years in operation. The source data was last updated on April 28, 2026. Figures reflect reported regulatory data and may not include subsequent changes.

Team overview

52 AVG AGE
$98.5M AVG AUM / ADVISOR
$2.2M AVG AUM / CLIENT
6.6 yrs AVG TENURE
11 Employees
10 Advisory Reps
10 RIA Reps
21yrs Firm Age

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Available data coverage

  • Asset Classes
  • Client Personas
  • CRM
  • Custodian
  • Investment Themes
  • Investment Vehicles
  • Platform
  • Services
  • Technology

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Owner & Executives

BONNIE FLOWER RICE

BONNIE FLOWER RICE

Chief Compliance Officer, Owner

CRD
#1418208
Ownership
75% or more
SARAH ELIZABETH KEHAUNANI BREDHOFF

SARAH ELIZABETH KEHAUNANI BREDHOFF

PARTNER, Senior Wealth Manager

CRD
#3150865
Ownership
5% but less than 10%

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Contacts

J

Joanie Rivera

Office Manager

CRD
--
Tyler Kenneth Sanchez

Tyler Kenneth Sanchez

Financial Solutions Advisor, Paraplanner

CRD
#7375879

Showing 2 of 13 contacts

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Assets Under Management

Total AUM
Discretionary
Non-Discretionary
10-06-2022
09-26-2023
05-01-2024
08-15-2025
04-28-2026
Category Assets AVG. Account size
Discretionary $950,718,492 $768,568
Non-Discretionary $34,779,806 $11,593,269
Total $985,498,298 $794,757

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Separately Managed Accounts

SMA allocation detail is available

THE Rice Partnership, LLC has reported separately managed account data across 7 asset classes. AdvizorPro provides the associated asset values, allocation percentages, and exportable breakdown.

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13F Holdings | Q2 2026

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THE Rice Partnership, LLC's 13F holdings detail is available for Q2 2026, including issuer, security class, CUSIP, ticker, portfolio weight, and reported value.

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