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Willow Creek Wealth Management, Inc.

Willow Creek Wealth Management, Inc.. CRD 109240

Willow Creek Wealth Management, Inc. logo

CRD: 109240

Willow Creek Wealth Management, Inc.

$2.3B Total AUM
$2.2B Disc. AUM
14.5% 3Y CAGR
23 Employees
1,070 ADV. Clients
27 yrs Firm Age

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Firm Details

Custodian
Charles Schwab & Company ยท Pershing
Clients
Retail and Institutional
Platforms
Available
Established Date
05-01-1999
Office Locations
1

Office Locations

825 Gravenstein HWY N. #5 Sebastopol CA

About Willow Creek Wealth Management, Inc.

Willow Creek Wealth Management is an independent, employee-owned RIA serving individuals and families in Sonoma County, the San Francisco Bay Area, and nationwide. The team delivers comprehensive financial planning alongside portfolio management, retirement planning, tax planning, and charitable giving, using an asset-allocation approach that often incorporates public funds and ETFs with a focus on tax-efficient strategies. Primary custodians include Schwab and Pershing.

Team overview

47 AVG AGE
$153.5M AVG AUM / ADVISOR
$2.2M AVG AUM / CLIENT
12.9 yrs AVG TENURE
23 Employees
15 Advisory Reps
9 RIA Reps
27yrs Firm Age

Insights

Available
Available
Available
Available
Available
Available
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Asset Classes

Available

Client Personas

Available

Custodian

Available

Fund Managers

Available

Investment Themes

Available

Investment Vehicles

Available

Services

Available

Technology

Available

Owner & Executives

HEATHER CARY BELLI

HEATHER CARY BELLI

Chief Compliance Officer, PARTNER, Wealth Advisor

CRD
#2946449
Ownership
10% but less than 25%
Available
Available
Available
BRUCE JAY DZIEZA

BRUCE JAY DZIEZA

Chairman Of The Board, PARTNER

CRD
#1326268
Ownership
10% but less than 25%
Available
Available
Available

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Contacts

RAWSON Smith Gulick

RAWSON Smith Gulick

Wealth Advisor

CRD
#4064404
Available
Available
Available
DAVID DALE HOMAN JR.

DAVID DALE HOMAN JR.

Wealth Advisor

CRD
#6180968
Available
Available
Available

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Assets Under Management

Total AUM
Discretionary
Non-Discretionary
03-31-2022
03-24-2023
03-25-2024
03-03-2025
04-24-2026
Category Assets AVG. Account size
Discretionary $2,168,007,644 $5,602,087
Non-Discretionary $134,538,596 $2,745,686
Total $2,302,546,240 $5,281,069

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Separately Managed Accounts

Total SMA Asset: Available

Locked Total SMA
Public Funds:
Available
Equity - Exchange:
Available
Cash:
Available
Municipal Bonds:
Available
U.S. Government/Agency:
Available
Asset class Assets Assets %
Public Funds Available Available
Equity - Exchange Available Available
Cash Available Available
Municipal Bonds Available Available
U.S. Government/Agency Available Available
Total Available Available

13F Holdings | Q3 2025

Issuer Class CUSIP Ticker % Value
Available Available Available Available Available Available
Available Available Available Available Available Available
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Available Available Available Available Available Available
Available Available Available Available Available Available

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