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Broadleaf Partners, LLC

Broadleaf Partners, LLC. CRD 137433

Broadleaf Partners, LLC logo

CRD: 137433

Broadleaf Partners, LLC

$551.3M Total AUM
$550.0M Disc. AUM
21.9% 3Y CAGR
7 Employees
246 ADV. Clients
20 yrs Firm Age

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Firm Details

Custodian
Charles Schwab & Company
Clients
Retail and Institutional
Platforms
Available
Established Date
11-14-2005
Office Locations
1

Office Locations

9 Aurora Street, Suite #5 Hudson OH

About Broadleaf Partners, LLC

Broadleaf Partners is a boutique investment manager offering the Broadleaf Growth Equity Portfolio (BGEP), a large-cap growth strategy offered via managed account and managed ETF formats. The team emphasizes hands-on service and the ability to adjust financial plans and investment portfolios quickly. BGEP has earned Morningstar 4-Star/Silver ratings (as of 6/30/2025) and was named PSN Large-Cap Growth Manager of the Decade.

Team overview

55 AVG AGE
$137.8M AVG AUM / ADVISOR
$2.2M AVG AUM / CLIENT
11.3 yrs AVG TENURE
7 Employees
4 Advisory Reps
3 RIA Reps
20yrs Firm Age

Insights

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Asset Classes

Available

Client Personas

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CRM

Available

Custodian

Available

Investment Themes

Available

Investment Vehicles

Available

Platform

Available

Services

Available

Technology

Available

Owner & Executives

WILLIAM FRANK HOOVER

WILLIAM FRANK HOOVER

Chief Operating Officer, President

CRD
#2344693
Ownership
50% but less than 75%
Available
Available
Available
DOUGLAS SCOTT MACKAY

DOUGLAS SCOTT MACKAY

Chief Executive Officer, Chief Investment Officer

CRD
#2154838
Ownership
50% but less than 75%
Available
Available
Available

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Contacts

Jared Paul Hoffman

Jared Paul Hoffman

Investment Advisor

CRD
#6953475
Available
Available
Available

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Assets Under Management

Total AUM
Discretionary
Non-Discretionary
03-21-2022
07-03-2023
10-08-2024
03-12-2025
06-08-2026
Category Assets AVG. Account size
Discretionary $550,033,664 $970,077
Non-Discretionary $1,259,062 $83,937
Total $551,292,726 $947,238

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Separately Managed Accounts

Total SMA Asset: Available

Locked Total SMA
Equity - Exchange:
Available
Public Funds:
Available
Cash:
Available
Asset class Assets Assets %
Equity - Exchange Available Available
Public Funds Available Available
Cash Available Available
Total Available Available

13F Holdings | Q1 2026

Issuer Class CUSIP Ticker % Value
Available Available Available Available Available Available
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