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Choreo, LLC

Choreo, LLC. CRD 111221

Choreo, LLC logo

CRD: 111221

Choreo, LLC

$19.1B Total AUM
$17.1B Disc. AUM
-- 3Y CAGR
232 Employees
7,135 ADV. Clients
26 yrs Firm Age

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Firm Details

Custodian
Broadridge · Charles Schwab & Company · Fidelity/NFS
Clients
Retail and Institutional
Established Date
05-05-2000
Office Locations
58

Office Locations

1 Erdman Place Suite 404 Madison WI
10 N Martingale RD Suite 400 Schaumburg IL
100 Pacifica Suite 360 Irvine CA

About Choreo, LLC

Choreo is a planning-first wealth management firm serving business owners, executives, families, foundations, and working professionals with integrated wealth, investment, and tax planning tailored to goals and risk tolerance. A dedicated Investment Strategy Group supports research and due diligence across investment solutions, and the Choreo CPA Alliance is built to collaborate with CPA partners and other centers of influence across a nationwide footprint.

Reported data analysis

What the numbers show

Between October 7, 2025 and July 10, 2026, reported AUM increased 5.0%, from $18.2B to $19.1B.

Across 5 reported observations, AUM increased 98.8% between July 20, 2022 and July 10, 2026, from $9.6B to $19.1B.

Of the latest reported AUM, 89.1% is discretionary and 10.9% is non-discretionary.

The firm reports 97 advisory representatives and 7,135 clients, or 73.6 clients per representative. That equates to $2.7M in reported AUM per client.

The profile lists 58 reported office locations and 26 years in operation. The source data was last updated on July 10, 2026. Figures reflect reported regulatory data and may not include subsequent changes.

Team overview

44 AVG AGE
$197.3M AVG AUM / ADVISOR
$2.7M AVG AUM / CLIENT
5.9 yrs AVG TENURE
232 Employees
97 Advisory Reps
0 RIA Reps
26yrs Firm Age

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Available data coverage

  • Asset Classes
  • Client Personas
  • Custodian
  • Investment Themes
  • Investment Vehicles
  • Platform
  • Services
  • Technology

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Owner & Executives

LAWRENCE KENNETH MILES JR.

LAWRENCE KENNETH MILES JR.

CORPORATE DEVELOPMENT, EXECUTIVE VICE PRESIDENT

CRD
#4549340
Ownership
5% but less than 10%
J

JASON DALE VAN DE LOO

Chief Executive Officer

CRD
--
Ownership
5% but less than 10%

Showing 2 of 9 owners & executives

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Contacts

Joanna Christine Cryan Aiken

Joanna Christine Cryan Aiken

Director

CRD
#2485909
E

Eric Joseph Alexander

--

CRD
#8315102

Showing 2 of 150 contacts

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Assets Under Management

Total AUM
Discretionary
Non-Discretionary
07-20-2022
12-11-2023
10-16-2024
10-07-2025
07-10-2026
Category Assets AVG. Account size
Discretionary $17,052,636,468 $701,697
Non-Discretionary $2,086,110,056 $2,992,984
Total $19,138,746,524 $765,580

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Separately Managed Accounts

SMA allocation detail is available

Choreo, LLC has reported separately managed account data across 8 asset classes. AdvizorPro provides the associated asset values, allocation percentages, and exportable breakdown.

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13F Holdings | Q2 2026

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Choreo, LLC's 13F holdings detail is available for Q2 2026, including issuer, security class, CUSIP, ticker, portfolio weight, and reported value.

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