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Crescent Grove Advisors

Crescent Grove Advisors. CRD 170912

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CRD: 170912

Crescent Grove Advisors

$5.5B Total AUM
$5.5B Disc. AUM
-- 3Y CAGR
34 Employees
390 ADV. Clients
12 yrs Firm Age

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Firm Details

Custodian
Fidelity/NFS
Clients
Retail and Institutional
Established Date
04-17-2014
Office Locations
5

Office Locations

100 South Saunders Road Suite 210 Lake Forest IL
313 N. Plankinton Avenue, Suite 216 Milwaukee WI
3284 Northside Parkway NW Suite 495 Atlanta GA

About Crescent Grove Advisors

Crescent Grove Advisors is an independent, employee-owned wealth manager providing concierge-style, holistic family office solutions for ultra-high-net-worth, multi-generational families and business owners. Services include financial planning, investment management, tax strategies, and estate planning. Portfolios commonly use public funds and ETFs alongside private funds and municipal bonds; custody includes Fidelity/NFS.

Reported data analysis

What the numbers show

Between July 7, 2025 and March 26, 2026, reported AUM increased 10.2%, from $5.0B to $5.5B.

Across 5 reported observations, AUM increased 26.4% between March 18, 2022 and March 26, 2026, from $4.4B to $5.5B.

Of the latest reported AUM, 99.2% is discretionary and 0.8% is non-discretionary.

The firm reports 14 advisory representatives and 390 clients, or 27.9 clients per representative. That equates to $14.1M in reported AUM per client.

The profile lists 5 reported office locations and 12 years in operation. The source data was last updated on March 26, 2026. Figures reflect reported regulatory data and may not include subsequent changes.

Team overview

46 AVG AGE
$393.1M AVG AUM / ADVISOR
$14.1M AVG AUM / CLIENT
7.2 yrs AVG TENURE
34 Employees
14 Advisory Reps
17 RIA Reps
12yrs Firm Age

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Available data coverage

  • Asset Classes
  • Client Personas
  • Custodian
  • Investment Themes
  • Investment Vehicles
  • Platform
  • Services
  • Technology

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Owner & Executives

Gregg William George

Gregg William George

Chief Legal Officer, FOUNDER, Managing Director

CRD
#2962011
Ownership
Less than 5%
DAVID SCOTT KEEVINS

DAVID SCOTT KEEVINS

Chief Investment Officer, Co-Chief Investment Officer, Financial Advisor, FOUNDER, MANAGING DIRECTOR, Managing Member

CRD
#2194433
Ownership
Less than 5%

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Contacts

Sanders E Dargan

Sanders E Dargan

Client Advisor

CRD
#6848025
CHRISTOPHER BLAKE DURHAM

CHRISTOPHER BLAKE DURHAM

Client Advisor

CRD
#6031115

Showing 2 of 21 contacts

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Assets Under Management

Total AUM
Discretionary
Non-Discretionary
03-18-2022
07-31-2023
03-27-2024
07-07-2025
03-26-2026
Category Assets AVG. Account size
Discretionary $5,458,706,180 $14,441,022
Non-Discretionary $45,380,233 $11,345,058
Total $5,504,086,413 $14,408,603

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Separately Managed Accounts

SMA allocation detail is available

Crescent Grove Advisors has reported separately managed account data across 7 asset classes. AdvizorPro provides the associated asset values, allocation percentages, and exportable breakdown.

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13F Holdings | Q1 2026

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Crescent Grove Advisors's 13F holdings detail is available for Q1 2026, including issuer, security class, CUSIP, ticker, portfolio weight, and reported value.

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