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Creative Planning

Creative Planning. CRD 105348

C

CRD: 105348

Creative Planning

$295.6B Total AUM
$291.9B Disc. AUM
-- 3Y CAGR
1,650 Employees
102,065 ADV. Clients
43 yrs Firm Age

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Firm Details

Custodian
Ascensus · Charles Schwab & Company · Fidelity/NFS · Inspira Financial Trust · LLC · SEI
Clients
Retail and Institutional
Established Date
03-18-1983
Office Locations
404

Office Locations

1 N Upper Wacker Dr. Suite 1700 Chicago IL
1 N Wacker Drive Chicago IL
1 N Wacker Suite 1700 Chicago IL

About Creative Planning

Creative Planning is an independent fiduciary wealth manager providing comprehensive wealth management and family office services for high-net-worth and ultra-affluent investors, plus retirement plan and foundation support. The team includes CFP professionals and serves clients nationwide through advisors in major metros. It also delivers integrated tax and financial services and business consulting, partnering with separately governed CPA firm BerganKDV for audit and attest work.

Reported data analysis

What the numbers show

Between December 26, 2025 and July 10, 2026, reported AUM increased 36.0%, from $217.4B to $295.6B.

Across 5 reported observations, AUM increased 120.9% between August 8, 2022 and July 10, 2026, from $133.8B to $295.6B.

Of the latest reported AUM, 98.8% is discretionary and 1.2% is non-discretionary.

The firm reports 1,538 advisory representatives and 102,065 clients, or 66.4 clients per representative. That equates to $2.9M in reported AUM per client.

The profile lists 404 reported office locations and 43 years in operation. The source data was last updated on July 10, 2026. Figures reflect reported regulatory data and may not include subsequent changes.

Team overview

40 AVG AGE
$192.2M AVG AUM / ADVISOR
$2.9M AVG AUM / CLIENT
4.7 yrs AVG TENURE
1,650 Employees
1,538 Advisory Reps
1,079 RIA Reps
43yrs Firm Age

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Available data coverage

  • Accredited Investors
  • Asset Classes
  • Client Personas
  • Custodian
  • Investment Themes
  • Investment Vehicles
  • Platform
  • Services
  • Technology

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Owner & Executives

J

James Lewis Battmer

Chief Investment Officer

CRD
#4791494
Ownership
Less than 5%
D

DAVID JOHN KAYE

Chief Financial Officer

CRD
--
Ownership
Less than 5%

Showing 2 of 8 owners & executives

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Contacts

Jonathan Eugene Abdo

Jonathan Eugene Abdo

Wealth Manager

CRD
#6578092
P

Patrick Colorado Abelon

--

CRD
#4143311

Showing 2 of 1167 contacts

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Assets Under Management

Total AUM
Discretionary
Non-Discretionary
08-08-2022
11-08-2023
11-27-2024
12-26-2025
07-10-2026
Category Assets AVG. Account size
Discretionary $291,931,221,966 $919,434
Non-Discretionary $3,637,381,105 $1,293,981
Total $295,568,603,071 $922,721

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Separately Managed Accounts

SMA allocation detail is available

Creative Planning has reported separately managed account data across 8 asset classes. AdvizorPro provides the associated asset values, allocation percentages, and exportable breakdown.

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13F Holdings | Q2 2026

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Creative Planning's 13F holdings detail is available for Q2 2026, including issuer, security class, CUSIP, ticker, portfolio weight, and reported value.

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