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Googins Advisors, INC

Googins Advisors, INC. CRD 13985

Googins Advisors, INC logo

CRD: 13985

Googins Advisors, INC

$501.0M Total AUM
$501.0M Disc. AUM
13.5% 3Y CAGR
8 Employees
778 ADV. Clients
42 yrs Firm Age

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Firm Details

Custodian
Capital Group · Charles Schwab & Company · Pershing
Clients
Retail
Platforms
Available
Established Date
08-11-1983
Office Locations
1

Office Locations

6417 University Avenue Middleton WI

About Googins Advisors, INC

Googins Advisors, Inc. is a Middleton, WI-based RIA providing comprehensive financial planning and discretionary portfolio management for individuals and families, including retirement, tax, and estate planning and insurance guidance. The firm emphasizes asset allocation and risk management, implemented primarily with mutual funds and ETFs, with custody through firms such as Charles Schwab and Pershing.

Team overview

79 AVG AGE
$125.3M AVG AUM / ADVISOR
$644.0K AVG AUM / CLIENT
10 yrs AVG TENURE
8 Employees
4 Advisory Reps
4 RIA Reps
42yrs Firm Age

Insights

Available
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Asset Classes

Available

Client Personas

Available

Custodian

Available

Investment Themes

Available

Investment Vehicles

Available

Services

Available

Technology

Available

Owner & Executives

L

LOUISE PAULSON GOOGINS

Advisor, Chief Compliance Officer, President, TREASURER

CRD
#857700
Ownership
75% or more
Available
Available
Available

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Contacts

L

LYNNE RIPPLE GOLDSMITH

Financial Advisor, General Partner

CRD
#2969176
Available
Available
Available
Dayton Raymond Hoffmann

Dayton Raymond Hoffmann

Associate

CRD
#7559109
Available
Available
Available

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Assets Under Management

Total AUM
Discretionary
Non-Discretionary
07-21-2022
10-02-2023
09-27-2024
09-29-2025
02-02-2026
Category Assets AVG. Account size
Discretionary $501,043,111 $297,002
Non-Discretionary $0 --
Total $501,043,111 $297,002

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Separately Managed Accounts

Total SMA Asset: Available

Locked Total SMA
Public Funds:
Available
Equity - Exchange:
Available
Cash:
Available
Asset class Assets Assets %
Public Funds Available Available
Equity - Exchange Available Available
Cash Available Available
Total Available Available

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