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Meridian Financial Services, Inc.

Meridian Financial Services, Inc.. CRD 175393

Meridian Financial Services, Inc. logo

CRD: 175393

Meridian Financial Services, Inc.

$72.7M Total AUM
$72.7M Disc. AUM
-- 3Y CAGR
5 Employees
60 ADV. Clients
11 yrs Firm Age

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Firm Details

Custodian
Fidelity/NFS
Clients
Retail
Established Date
04-27-2015
Office Locations
1

Office Locations

-- Lakewood Ranch FL

About Meridian Financial Services, Inc.

Meridian Financial Services (Lakewood Ranch, FL) provides holistic financial planning for individuals, couples, and families alongside all-in-one accounting for seed and early-stage startups. Led by husband-and-wife team Marc Hirtle, CFP and Mary Hirtle, CPA, MBA, the firm supports busy professionals and entrepreneurs, including white-glove planning for high-net-worth clients. Portfolios lean heavily on ETFs and public funds, with custody via Fidelity/NFS.

Reported data analysis

What the numbers show

Of the latest reported AUM, 100.0% is discretionary and 0.0% is non-discretionary.

The firm reports 1 advisory representatives and 60 clients, or 60 clients per representative. That equates to $1.2M in reported AUM per client.

The profile lists 1 reported office location and 11 years in operation. The source data was last updated on February 11, 2026. Figures reflect reported regulatory data and may not include subsequent changes.

Team overview

49 AVG AGE
$72.7M AVG AUM / ADVISOR
$1.2M AVG AUM / CLIENT
10.6 yrs AVG TENURE
5 Employees
1 Advisory Reps
1 RIA Reps
11yrs Firm Age

Additional firm insights

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Available data coverage

  • Asset Classes
  • Client Personas
  • Custodian
  • Investment Themes
  • Investment Vehicles
  • Platform
  • Services
  • Technology

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Owner & Executives

MARY Gloria HIRTLE

MARY Gloria HIRTLE

CFP, President

CRD
#6460900
Ownership
50% but less than 75%
M

MARC MELVIN HIRTLE

CFP, Chief Compliance Officer, Chief Executive Officer

CRD
#2795999
Ownership
25% but less than 50%

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Contacts

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Assets Under Management

Total AUM
Discretionary
Non-Discretionary

No AUM history available

Category Assets AVG. Account size
Discretionary $72,719,125 --
Non-Discretionary $0 --
Total $72,719,125 --

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Separately Managed Accounts

SMA allocation detail is available

Meridian Financial Services, Inc. has reported separately managed account data across 5 asset classes. AdvizorPro provides the associated asset values, allocation percentages, and exportable breakdown.

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