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Midwest Heritage Financial Advisors

Midwest Heritage Financial Advisors. CRD 306308

Midwest Heritage Financial Advisors logo

CRD: 306308

Midwest Heritage Financial Advisors

$398.7M Total AUM
$398.7M Disc. AUM
30.2% 3Y CAGR
6 Employees
334 ADV. Clients
6 yrs Firm Age

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Firm Details

Custodian
Cetera · Charles Schwab & Company · LPL Financial
Clients
Retail
Platforms
Available
Established Date
11-08-2019
Office Locations
1

Office Locations

3580 EP True Parkway West DES Moines IA

About Midwest Heritage Financial Advisors

Midwest Heritage Financial Advisors is an SEC-registered Iowa advisory firm providing investment management, retirement planning, financial planning, and insurance solutions for individuals and businesses. The team helps clients set goals and select appropriate products and pricing approaches. Securities are offered through Osaic Wealth, Inc., with online account access and regular market commentary for clients and prospects.

Team overview

44 AVG AGE
$99.7M AVG AUM / ADVISOR
$1.2M AVG AUM / CLIENT
3.8 yrs AVG TENURE
6 Employees
4 Advisory Reps
4 RIA Reps
6yrs Firm Age

Insights

Available
Available
Available
Available
Available
Available
Available
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Asset Classes

Available

Custodian

Available

Investment Themes

Available

Investment Vehicles

Available

Platform

Available

Services

Available

Technology

Available

Owner & Executives

CASEY MALLOY

CASEY MALLOY

FINANCIAL PLANNER, VICE PRESIDENT

CRD
#6326461
Ownership
Less than 5%
Available
Available
Available
MATTHEW GRAHAM WATTERS

MATTHEW GRAHAM WATTERS

Financial Advisors, President

CRD
#2669304
Ownership
Less than 5%
Available
Available
Available

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Contacts

L

LEVI CYPHERS

Financial Planner

CRD
#6479224
Available
Available
Available
Mark Daniel Vance

Mark Daniel Vance

--

CRD
#4516230
Available
Available
Available

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Assets Under Management

Total AUM
Discretionary
Non-Discretionary
11-16-2022
12-21-2023
12-12-2024
10-30-2025
01-02-2026
Category Assets AVG. Account size
Discretionary $398,657,041 $616,162
Non-Discretionary $0 --
Total $398,657,041 $616,162

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Separately Managed Accounts

Total SMA Asset: Available

Locked Total SMA
Public Funds:
Available
Cash:
Available
Corporate - Investment Grade:
Available
Equity - Exchange:
Available
Municipal Bonds:
Available
Private Funds:
Available
Sovereign Bonds:
Available
U.S. Government/Agency:
Available
Asset class Assets Assets %
Public Funds Available Available
Cash Available Available
Corporate - Investment Grade Available Available
Equity - Exchange Available Available
Municipal Bonds Available Available
Private Funds Available Available
Sovereign Bonds Available Available
U.S. Government/Agency Available Available
Total Available Available

13F Holdings | Q1 2026

Issuer Class CUSIP Ticker % Value
Available Available Available Available Available Available
Available Available Available Available Available Available
Available Available Available Available Available Available
Available Available Available Available Available Available
Available Available Available Available Available Available

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