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Northstar Asset Management, INC

Northstar Asset Management, INC. CRD 107138

Northstar Asset Management, INC logo

CRD: 107138

Northstar Asset Management, INC

$805.9M Total AUM
$805.9M Disc. AUM
0.5% 3Y CAGR
15 Employees
194 ADV. Clients
35 yrs Firm Age

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Firm Details

Custodian
Charles Schwab & Company · Fidelity/NFS · Morgan Stanley
Clients
Retail and Institutional
Platforms
Available
Established Date
12-07-1990
Office Locations
6

Office Locations

2 Harris Avenue Boston MA
-- Berwyn PA
-- Charlottesville VA

About Northstar Asset Management, INC

NorthStar Asset Management is a Boston-based, employee-owned MWBE investment adviser providing asset management, portfolio construction, and wealth/financial planning for retail and institutional clients seeking values-aligned portfolios. The firm emphasizes deep research, active management, and shareholder advocacy grounded in a six-pillar social framework focused on corporate governance, equity, human rights, and environmental risks such as water and climate. It cites 430+ engagement actions and was recognized in CNBC’s FA Top 100 list (Oct 2024).

Team overview

50 AVG AGE
$89.5M AVG AUM / ADVISOR
$4.2M AVG AUM / CLIENT
4.1 yrs AVG TENURE
15 Employees
9 Advisory Reps
8 RIA Reps
35yrs Firm Age

Insights

Available
Available
Available
Available
Available
Available
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Asset Classes

Available

Client Personas

Available

Custodian

Available

Investment Themes

Available

Investment Vehicles

Available

Platform

Available

Services

Available

Technology

Available

Owner & Executives

JULIE N.W. GOODRIDGE

JULIE N.W. GOODRIDGE

Chief Executive Officer, FOUNDER

CRD
#1226812
Ownership
50% but less than 75%
Available
Available
Available
NIMRIT KAUR KANG

NIMRIT KAUR KANG

Chief Financial Officer, Chief Investment Officer, Director

CRD
#6709042
Ownership
25% but less than 50%
Available
Available
Available

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Contacts

L

LESLIE ELLAYNE CHRISTIAN

Senior Investment Advisor

CRD
#703407
Available
Available
Available
A

Alexandra Dorfman

Relationship Manager

CRD
#8132109
Available
Available
Available

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Assets Under Management

Total AUM
Discretionary
Non-Discretionary
12-04-2022
12-05-2023
11-18-2024
10-28-2025
03-11-2026
Category Assets AVG. Account size
Discretionary $805,920,869 $1,558,841
Non-Discretionary $0 --
Total $805,920,869 $1,558,841

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Separately Managed Accounts

Total SMA Asset: Available

Locked Total SMA
Equity - Exchange:
Available
U.S. Government/Agency:
Available
Cash:
Available
Corporate - Investment Grade:
Available
Other:
Available
Equity - OTC:
Available
Public Funds:
Available
Municipal Bonds:
Available
Asset class Assets Assets %
Equity - Exchange Available Available
U.S. Government/Agency Available Available
Cash Available Available
Corporate - Investment Grade Available Available
Other Available Available
Equity - OTC Available Available
Public Funds Available Available
Municipal Bonds Available Available
Total Available Available

13F Holdings | Q2 2026

Issuer Class CUSIP Ticker % Value
Available Available Available Available Available Available
Available Available Available Available Available Available
Available Available Available Available Available Available
Available Available Available Available Available Available
Available Available Available Available Available Available

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