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Palisade Asset Management, LLC

Palisade Asset Management, LLC. CRD 136089

Palisade Asset Management, LLC logo

CRD: 136089

Palisade Asset Management, LLC

$1.3B Total AUM
$1.2B Disc. AUM
6.3% 3Y CAGR
10 Employees
118 ADV. Clients
21 yrs Firm Age

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Firm Details

Custodian
Charles Schwab & Company
Clients
Retail and Institutional
Platforms
--
Established Date
07-11-2005
Office Locations
1

Office Locations

100 South Fifth Street Suite 420 Minneapolis MN

About Palisade Asset Management, LLC

Palisade Asset Management is a Minneapolis-based RIA partnering with multi-generational families, individuals, business owners, and executives. The firm provides customized investment management targeting income and long-term growth, supported by family-office services that help simplify complex financial decisions (including planning, tax/estate coordination, and charitable giving). Portfolios are ETF-centric, with custody via Charles Schwab and integrations with Envestnet/Tamarac.

Team overview

39 AVG AGE
$253.8M AVG AUM / ADVISOR
$10.8M AVG AUM / CLIENT
0.8 yrs AVG TENURE
10 Employees
5 Advisory Reps
0 RIA Reps
21yrs Firm Age

Insights

Available
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Asset Classes

Available

Client Personas

Available

Custodian

Available

Investment Themes

Available

Investment Vehicles

Available

Platform

Available

Services

Available

Owner & Executives

P

PAUL JAMES KRONLOKKEN

PRINCIPAL

CRD
#1888169
Ownership
50% but less than 75%
Available
Available
Available
R

ROBERT PAUL LAWSON

PRINCIPAL

CRD
#4090584
Ownership
10% but less than 25%
Available
Available
Available

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Contacts

JOSIAH BENJAMIN LARSON

JOSIAH BENJAMIN LARSON

Client Relationship Manager

CRD
#6290672
Available
Available
Available
R

Ryan Woitalla

Portfolio Manager

CRD
#6939086
Available
Available
Available

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Assets Under Management

Total AUM
Discretionary
Non-Discretionary
09-16-2022
03-20-2023
03-20-2024
08-29-2025
03-26-2026
Category Assets AVG. Account size
Discretionary $1,215,912,543 $1,457,929
Non-Discretionary $52,938,663 $10,587,733
Total $1,268,851,206 $1,512,338

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Separately Managed Accounts

Total SMA Asset: Available

Locked Total SMA
Equity - Exchange:
Available
Public Funds:
Available
Cash:
Available
Municipal Bonds:
Available
Other:
Available
Asset class Assets Assets %
Equity - Exchange Available Available
Public Funds Available Available
Cash Available Available
Municipal Bonds Available Available
Other Available Available
Total Available Available

13F Holdings | Q2 2026

Issuer Class CUSIP Ticker % Value
Available Available Available Available Available Available
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