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Pekin Hardy Strauss, Inc.

Pekin Hardy Strauss, Inc.. CRD 107310

Pekin Hardy Strauss, Inc. logo

CRD: 107310

Pekin Hardy Strauss, Inc.

$1.6B Total AUM
$1.6B Disc. AUM
19.5% 3Y CAGR
19 Employees
745 ADV. Clients
36 yrs Firm Age

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Firm Details

Custodian
Charles Schwab & Company · Pershing
Clients
Retail and Institutional
Established Date
12-29-1989
Office Locations
4

Office Locations

227 West Monroe Street Suite 3625 Chicago IL
-- Carmel IN
-- Wayland MA

About Pekin Hardy Strauss, Inc.

Pekin Hardy Strauss Wealth Management is a Chicago-based, employee-owned, independent fiduciary providing wealth management, customized financial planning, and portfolio management. The firm follows a disciplined, contrarian, long-term value investing approach—seeking high-quality, undervalued companies and emphasizing downside protection—supported by proprietary fundamental research integrating economic, industry, company, and valuation analysis.

Reported data analysis

What the numbers show

Between August 22, 2025 and March 13, 2026, reported AUM increased 35.6%, from $1.1B to $1.6B.

Across 5 reported observations, AUM increased 55.2% between March 29, 2022 and March 13, 2026, from $999.6M to $1.6B.

Of the latest reported AUM, 100.0% is discretionary and 0.0% is non-discretionary.

The firm reports 9 advisory representatives and 745 clients, or 82.8 clients per representative. That equates to $2.1M in reported AUM per client.

The profile lists 4 reported office locations and 36 years in operation. The source data was last updated on March 13, 2026. Figures reflect reported regulatory data and may not include subsequent changes.

Team overview

47 AVG AGE
$172.4M AVG AUM / ADVISOR
$2.1M AVG AUM / CLIENT
14.1 yrs AVG TENURE
19 Employees
9 Advisory Reps
9 RIA Reps
36yrs Firm Age

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Available data coverage

  • Asset Classes
  • Client Personas
  • Custodian
  • Investment Themes
  • Investment Vehicles
  • Platform
  • Services
  • Technology

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Owner & Executives

B

BRANDON JOHN HARDY

Portfolio Manager, Senior Vice President

CRD
#4125065
Ownership
10% but less than 25%
J

JENNIFER ANN DUNLAP

Chief Compliance Officer

CRD
--
Ownership
Less than 5%

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Contacts

M

MATTHEW RYAN BLUME

Director

CRD
#5725688
K

KATHLEEN CRISEL HUDOCK

Associate Portfolio Manager

CRD
#6432460

Showing 2 of 9 contacts

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Assets Under Management

Total AUM
Discretionary
Non-Discretionary
03-29-2022
03-27-2023
12-06-2024
08-22-2025
03-13-2026
Category Assets AVG. Account size
Discretionary $1,551,736,308 $799,452
Non-Discretionary $0 --
Total $1,551,736,308 $799,452

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Separately Managed Accounts

SMA allocation detail is available

Pekin Hardy Strauss, Inc. has reported separately managed account data across 6 asset classes. AdvizorPro provides the associated asset values, allocation percentages, and exportable breakdown.

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13F Holdings | Q2 2026

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Pekin Hardy Strauss, Inc.'s 13F holdings detail is available for Q2 2026, including issuer, security class, CUSIP, ticker, portfolio weight, and reported value.

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