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Planning Alternatives LTD

Planning Alternatives LTD. CRD 110268

Planning Alternatives LTD logo

CRD: 110268

Planning Alternatives LTD

$1.5B Total AUM
$1.5B Disc. AUM
15.2% 3Y CAGR
20 Employees
693 ADV. Clients
43 yrs Firm Age

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Firm Details

Custodian
Charles Schwab & Company · Fidelity/NFS · Tiaa
Clients
Retail and Institutional
Platforms
Available
Established Date
02-02-1983
Office Locations
4

Office Locations

255 South OLD Woodward Ave. Suite 310 Birmingham MI
405 5TH AVE S Suite 7E Naples FL
50 W Broadway Suite 103 Jackson WY

About Planning Alternatives LTD

Planning Alternatives is a fee-only fiduciary RIA providing financial planning and wealth/legacy management with a human-centered, values-based approach. The firm supports clients such as business owners and entrepreneurs with planning, tax/estate coordination, portfolio construction and asset-allocation–driven investing across mutual funds and ETFs. Differentiator: its “True Wealth” assessments/archetypes to align money decisions with goals and impact; operates on platforms like Tamarac/eMoney.

Team overview

52 AVG AGE
$171.3M AVG AUM / ADVISOR
$2.2M AVG AUM / CLIENT
4.2 yrs AVG TENURE
20 Employees
9 Advisory Reps
8 RIA Reps
43yrs Firm Age

Insights

Available
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Asset Classes

Available

Client Personas

Available

CRM

Available

Custodian

Available

Investment Themes

Available

Investment Vehicles

Available

Platform

Available

Services

Available

Technology

Available

Owner & Executives

NATHAN MARK MERSEREAU

NATHAN MARK MERSEREAU

Certified Financial Planner, President

CRD
#2451746
Ownership
75% or more
Available
Available
Available
ANDREW S WARNING

ANDREW S WARNING

Chief Compliance Officer

CRD
#3211861
Ownership
Less than 5%
Available
Available
Available

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Contacts

HEATHER ELIZABETH FULTON

HEATHER ELIZABETH FULTON

Senior Wealth Advisor

CRD
#6343809
Available
Available
Available
KENT W. GOLIGHTLY

KENT W. GOLIGHTLY

Wealth Advisor

CRD
#7169662
Available
Available
Available

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Assets Under Management

Total AUM
Discretionary
Non-Discretionary
09-14-2022
03-29-2023
11-05-2024
07-15-2025
03-25-2026
Category Assets AVG. Account size
Discretionary $1,541,372,016 $2,224,202
Non-Discretionary $0 --
Total $1,541,372,016 $2,224,202

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Separately Managed Accounts

Total SMA Asset: Available

Locked Total SMA
Public Funds:
Available
Equity - Exchange:
Available
U.S. Government/Agency:
Available
Cash:
Available
Corporate - Investment Grade:
Available
Municipal Bonds:
Available
Asset class Assets Assets %
Public Funds Available Available
Equity - Exchange Available Available
U.S. Government/Agency Available Available
Cash Available Available
Corporate - Investment Grade Available Available
Municipal Bonds Available Available
Total Available Available

13F Holdings | Q1 2026

Issuer Class CUSIP Ticker % Value
Available Available Available Available Available Available
Available Available Available Available Available Available
Available Available Available Available Available Available
Available Available Available Available Available Available
Available Available Available Available Available Available

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