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Reap Financial Group, LLC

Reap Financial Group, LLC. CRD 144560

Reap Financial Group, LLC logo

CRD: 144560

Reap Financial Group, LLC

$648.2M Total AUM
$648.2M Disc. AUM
26.8% 3Y CAGR
28 Employees
1,284 ADV. Clients
18 yrs Firm Age

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Firm Details

Custodian
Charles Schwab & Company ยท Fidelity/NFS
Clients
Retail and Institutional
Platforms
Available
Established Date
01-10-2008
Office Locations
1

Office Locations

9414 Anderson Mill Road Suite 100 Austin TX

About Reap Financial Group, LLC

Austin-based REAP Financial Group provides fiduciary wealth management and retirement income planning, integrating investment management with estate planning and tax-mitigation strategies. The team serves affluent families and successful entrepreneurs with complex legacy goals, and supports clients through major life transitions such as later-life ("gray") divorce planning. Custody is held primarily at Schwab and Fidelity/NFS.

Team overview

36 AVG AGE
$108.0M AVG AUM / ADVISOR
$504.9K AVG AUM / CLIENT
9 yrs AVG TENURE
28 Employees
6 Advisory Reps
6 RIA Reps
18yrs Firm Age

Insights

Available
Available
Available
Available
Available
Available
Available
Available

Accredited Investors

Available

Asset Classes

Available

Client Personas

Available

CRM

Available

Custodian

Available

Fund Managers

Available

Investment Themes

Available

Investment Vehicles

Available

Platform

Available

Services

Available

Technology

Available

Owner & Executives

Christopher Brent Heerlein

Christopher Brent Heerlein

Owner, PARTNER

CRD
#6566768
Ownership
Less than 5%
Available
Available
Available
HANNAH SANDRA HEERLEIN

HANNAH SANDRA HEERLEIN

Co-founder, Founder

CRD
#5743423
Ownership
Less than 5%
Available
Available
Available

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Contacts

MARIAH FELIS HOLMES

MARIAH FELIS HOLMES

Senior Adviser

CRD
#6492510
Available
Available
Available
CHRISTOPHER JOHN HUNDL

CHRISTOPHER JOHN HUNDL

Registered Representative

CRD
#5306758
Available
Available
Available

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Assets Under Management

Total AUM
Discretionary
Non-Discretionary
11-11-2022
11-22-2023
06-27-2024
08-27-2025
03-05-2026
Category Assets AVG. Account size
Discretionary $648,236,003 $179,170
Non-Discretionary $0 --
Total $648,236,003 $179,170

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Separately Managed Accounts

Total SMA Asset: Available

Locked Total SMA
Public Funds:
Available
Equity - Exchange:
Available
Cash:
Available
Private Funds:
Available
Asset class Assets Assets %
Public Funds Available Available
Equity - Exchange Available Available
Cash Available Available
Private Funds Available Available
Total Available Available

13F Holdings | Q1 2026

Issuer Class CUSIP Ticker % Value
Available Available Available Available Available Available
Available Available Available Available Available Available
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