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Rebel Financial, LLC

Rebel Financial, LLC. CRD 168263

Rebel Financial, LLC logo

CRD: 168263

Rebel Financial, LLC

$370.5M Total AUM
$358.2M Disc. AUM
-- 3Y CAGR
6 Employees
443 ADV. Clients
12 yrs Firm Age

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Firm Details

Custodian
Axos · Charles Schwab & Company · Fidelity/NFS · Interactive Brokers · TD Ameritrade · Tiaa
Clients
Retail and Institutional
Platforms
Available
Established Date
08-27-2013
Office Locations
1

Office Locations

5940 Clyde Moore DR, Suite C Groveport OH

About Rebel Financial, LLC

rebel Financial is a fee-only, fiduciary RIA providing comprehensive financial planning (retirement and estate planning) and ongoing investment management for individual and institutional clients. The firm emphasizes values-aligned investing and corporate accountability, with all advisors required to be CFP professionals and NAPFA-aligned. A Certified B Corp, it also offers digital portals and a freemium self-help tier (with AI in development) to make planning more accessible.

Team overview

39 AVG AGE
$61.7M AVG AUM / ADVISOR
$836.3K AVG AUM / CLIENT
6.1 yrs AVG TENURE
6 Employees
6 Advisory Reps
6 RIA Reps
12yrs Firm Age

Insights

Available
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Asset Classes

Available

Client Personas

Available

CRM

Available

Custodian

Available

Fund Managers

Available

Investment Themes

Available

Investment Vehicles

Available

Platform

Available

Services

Available

Technology

Available

Owner & Executives

WILLIAM PHILLIP RATCLIFF

WILLIAM PHILLIP RATCLIFF

Chief Compliance Officer, Managing Member, President, Senior Advisor

CRD
#4716667
Ownership
75% or more
Available
Available
Available

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Contacts

Case Richard Belger

Case Richard Belger

Certified Financial Planner

CRD
#7941519
Available
Available
Available
Franco Iozzo

Franco Iozzo

Investment Management Analyst

CRD
#7535642
Available
Available
Available

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Assets Under Management

Total AUM
Discretionary
Non-Discretionary
04-07-2022
10-23-2023
03-26-2024
03-31-2025
03-30-2026
Category Assets AVG. Account size
Discretionary $358,157,367 $203,614
Non-Discretionary $12,333,441 $1,541,680
Total $370,490,808 $209,672

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Separately Managed Accounts

Total SMA Asset: Available

Locked Total SMA
Equity - Exchange:
Available
Public Funds:
Available
Private Funds:
Available
Cash:
Available
Asset class Assets Assets %
Equity - Exchange Available Available
Public Funds Available Available
Private Funds Available Available
Cash Available Available
Total Available Available

13F Holdings | Q1 2026

Issuer Class CUSIP Ticker % Value
Available Available Available Available Available Available
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