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RFG Advisory, LLC

RFG Advisory, LLC. CRD 158401

RFG Advisory, LLC logo

CRD: 158401

RFG Advisory, LLC

$8.0B Total AUM
$8.0B Disc. AUM
-- 3Y CAGR
360 Employees
17,422 ADV. Clients
15 yrs Firm Age

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Firm Details

Custodian
Charles Schwab & Company · Fidelity/NFS · TD Ameritrade
Clients
Retail and Institutional
Established Date
08-08-2011
Office Locations
86

Office Locations

100 Essex Ct., Suite C Madison AL
100 Spectrum Center DR Suite 900 Irvine CA
1000 Westchester Drive Salina KS

About RFG Advisory, LLC

RFG Advisory offers an independent model for growth-minded advisors, anchored by an award-winning RIA platform. The firm supports advisors with transition execution, on-demand licensed service staff, marketing support and proprietary MarTech, and back-office help across custodian and account workflows. Advisors can also tap institutional-grade investment management, integrated wealth tech, cybersecurity/IT support, and in-house compliance, plus coaching to build enterprise value.

Reported data analysis

What the numbers show

Between November 6, 2025 and August 31, 2026, reported AUM increased 30.2%, from $6.1B to $8.0B.

Across 5 reported observations, AUM increased 192.0% between November 1, 2022 and August 31, 2026, from $2.7B to $8.0B.

Of the latest reported AUM, 100.0% is discretionary and 0.0% is non-discretionary.

The firm reports 178 advisory representatives and 17,422 clients, or 97.9 clients per representative. That equates to $457.4K in reported AUM per client.

The profile lists 86 reported office locations and 15 years in operation. The source data was last updated on September 2, 2026. Figures reflect reported regulatory data and may not include subsequent changes.

Team overview

45 AVG AGE
$44.8M AVG AUM / ADVISOR
$457.4K AVG AUM / CLIENT
3.9 yrs AVG TENURE
360 Employees
178 Advisory Reps
130 RIA Reps
15yrs Firm Age

Additional firm insights

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Available data coverage

  • Asset Classes
  • Client Personas
  • CRM
  • Custodian
  • Investment Themes
  • Investment Vehicles
  • Platform
  • Services
  • Technology

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Owner & Executives

S

SHANNON PARROTT SPOTSWOOD

Chief Executive Officer

CRD
--
Ownership
5% but less than 10%
F

FREDERICK GEORGE TRUST WEDELL II

Chief Investment Officer, Financial Advisor

CRD
#6701615
Ownership
5% but less than 10%

Showing 2 of 6 owners & executives

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Contacts

CHRIS DAVID ABEYTA

CHRIS DAVID ABEYTA

Principal

CRD
#6403098
Bradford Donald Acton

Bradford Donald Acton

--

CRD
#6641051

Showing 2 of 188 contacts

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Assets Under Management

Total AUM
Discretionary
Non-Discretionary
11-01-2022
12-26-2023
12-20-2024
11-06-2025
08-31-2026
Category Assets AVG. Account size
Discretionary $7,969,008,040 $267,121
Non-Discretionary $0 --
Total $7,969,008,040 $267,121

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Separately Managed Accounts

SMA allocation detail is available

RFG Advisory, LLC has reported separately managed account data across 5 asset classes. AdvizorPro provides the associated asset values, allocation percentages, and exportable breakdown.

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13F Holdings | Q2 2026

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RFG Advisory, LLC's 13F holdings detail is available for Q2 2026, including issuer, security class, CUSIP, ticker, portfolio weight, and reported value.

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