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Southern Financial Group, LLC

Southern Financial Group, LLC. CRD 142644

Southern Financial Group, LLC logo

CRD: 142644

Southern Financial Group, LLC

$1.1B Total AUM
$1.1B Disc. AUM
12.3% 3Y CAGR
8 Employees
1,146 ADV. Clients
19 yrs Firm Age

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Firm Details

Custodian
Fidelity/NFS ยท National Advisors Trust
Clients
Retail and Institutional
Platforms
Available
Established Date
02-09-2007
Office Locations
1

Office Locations

700 Corporate Parkway Birmingham AL

About Southern Financial Group, LLC

Southern Financial Group, LLC is an independent RIA providing comprehensive financial planning and portfolio management through a team of CFPs, CPAs, and PFS professionals. Portfolios are customized across the risk spectrum, from growth strategies to wealth preservation and income, with attention to tax efficiency and tax-deferred vehicles. Recognized by Business Alabama as a 2024 Top Rank planning & advisory firm.

Team overview

-- AVG AGE
$525.1M AVG AUM / ADVISOR
$916.4K AVG AUM / CLIENT
13.6 yrs AVG TENURE
8 Employees
2 Advisory Reps
2 RIA Reps
19yrs Firm Age

Insights

Available
Available
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Asset Classes

Available

Client Personas

Available

Custodian

Available

Investment Themes

Available

Investment Vehicles

Available

Platform

Available

Services

Available

Technology

Available

Owner & Executives

C

CHRISTOPHER TODD HOLDER

Chief Financial Officer

CRD
#2444532
Ownership
50% but less than 75%
Available
Available
Available
D

DAVID FRANKLIN PAINTER

Chief Compliance Officer, Financial Advisor

CRD
#2440620
Ownership
25% but less than 50%
Available
Available
Available

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Contacts

A

ADAM DEXTER JENKINS

--

CRD
#6550197
Available
Available
Available

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Assets Under Management

Total AUM
Discretionary
Non-Discretionary
02-23-2022
01-31-2023
02-14-2024
03-12-2025
02-26-2026
Category Assets AVG. Account size
Discretionary $1,050,139,365 $404,366
Non-Discretionary $0 --
Total $1,050,139,365 $404,366

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Separately Managed Accounts

Total SMA Asset: Available

Locked Total SMA
Public Funds:
Available
Equity - Exchange:
Available
Cash:
Available
Asset class Assets Assets %
Public Funds Available Available
Equity - Exchange Available Available
Cash Available Available
Total Available Available

13F Holdings | Q2 2026

Issuer Class CUSIP Ticker % Value
Available Available Available Available Available Available
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